1. Post testimonials for your e-zine on your site.
You’ll be able to increase your e-zine’s credibility by sharing how your e-zine has benefited your readers.
2. Include a few testimonials for your business in
each issue.
In addition, to using testimonials for your e-zine, use testimonials for your products within your e-zine that share your customers’ favorable feedback.
3. Write articles.
Your articles can help you to share your expertise with your readers and add your voice to your e-zine.
They can also help you to increase your subscriptions by building up more targeted traffic to your site.
4. Swap ads.
You’ll create a win-win situation, as both you and the other e-zine publisher will get valuable free promotion of each other’s e-zines.
When possible, swap for multiple issues, as repetition will increase your ad’s response.
5. Swap a recommendation within your e-zine.
Simply plug another publisher’s e-zine in your e-zine (i.e., in your editor’s or publisher’s note) in exchange for that publisher doing the same for you.
6. Swap “thank you” page ads or recommendations.
You’ll be able to get valuable ongoing promotion of your e-zine as everyone that fills out your snapper’s subscription form or box will see your e-zine’s ad or recommendation.
7. Offer a bonus.
For example, you could offer e-books, an email course, or access to your “subscriber only” membership site as a bonus for joining you.
8. Run subscriber only deals on your products and on advertising in your e-zine.
You’ll get more first time buyers and also repeat business.
You’ll also be able to show your readers that you value them by providing them with sales and promotions that are just for them.
9. Write product reviews.
You’ll be able to benefit your readers by giving them the lowdown on products you use or have tried.
You’ll also be able to increase your commissions by publishing your positive reviews with your affiliate links.
10. Recommend affiliate programs.
After you’ve gained your readers’ trust, a powerful way to increase your commissions is to endorse products in your e-zine that you’ve found to be valuable, and you believe will help your readers.
11. Promote your e-zine in your SIG file.
Use your signature file that promotes your e-zine in your day-to-day emails and also, when appropriate, in your posts to forums that you’ve joined and participate in.
12. Have your readers forward your issues.
Get valuable, word of mouth promotion for your e-zine by asking your readers to forward your issues in their entirety to their friends and colleagues that might be interested in it.
Due to recent popularity of e-zine publishing, and depending on the publication, the lead-time can take anywhere from a few weeks to months. Factor in the lead-time if you have a time sensitive offer.
Test your ads with low-subscription e-zine that don't have a long waiting list. You don't want to wait in line for a few months just to test out your ad, and imagine if it turned out to be a bummer. Advertise with low-cost, low subscription count e-zines for a start. Until you have a proven winner, keep to low-cost, low-subscription e-zines.
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