These Olympic were a disaster for the network: a buzz-free, hermetically-sealed event in an authoritarian country a half-day's time zone away, where the enduring images will be the emotional meltdown of Russia teenage after a drug-tainted figure skating competition and a bereft Mikaela, sitting on a ski slope wondering what went wrong. NBC Olympics President Gary talks optimistically about future games in Paris, Italy and Los Angeles.
Viewer stayed away in alarming numbers, and NBC has to wonder whether it was extraordinarily bad luck or if the brand of a once-unifying event for tens of millions of people is permanently tainted. One of the great supporting actor in every Olympics is the host city. It's the culture, the people, even the sponsor activation. Through Tuesday, an average of 12.2 million people watched the Olympics in prime-time on NBC, cable or the Peacock streaming service, down 42 percent from the 2018 Winter Olympics in South Korea.
NBC Sports chairman Pete Bevacqua said ratings are in line with what they told advertisers, who are sold packages that include linear and streaming coverages. NBC has not said whether the Beijing games turned a profit or lost money.
One woman on Twitter proclaimed the Olympic were over for me. My last impression will be fake snow against a backdrop of 87 nuclear reactors in a country with a despicable human rights record during a pandemic. Portrayed by some this week as the villain, by other as the victim, The time zones for Paris and winter 2026 in Italy are still not ideal, with the prospect of no live events in prime time in the United States. The 2030 Winter Games could be held in North America, with Salt Lake City expressing interest. The IOC name a host city next year, Between cord-cutting and changed viewing habits due to streaming, the media world is in the midst of revolutionary change in how entertainment is consumed. Live sports is one of the few dependable ways to get people to turn on their televisions, Even though rights fees are rising astronomically and viewership is going down few media companies regret these investments, said a former CBS Sports president who runs a sports consulting company
I don't think they will look to get out of it, said Rick Burton, professor of sports management at Syracuse University and one-time chief marketing officer for the Olympic Committee They just have to make it more attractive for people who are moving away from TV That means being able to monetize different ways that people consume Olympic content, particularly a young generation searching on phones for something interesting. Streaming is becoming more important — NBC has so far streamed 3.5 billion minutes from Beijing, compared to 2.2 billion in South Korea — so, Although European games might not be best for a prime-time television audience, they will be better for people who want to see events on demand, NBC said. The executive said it was possible that more exclusive content will be moved to Peacock, which requires a paid subscription. But they also envision Peacock as a one-stop home for everything about the Olympics
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