Search engine optimization, or SEO, is the act of changing or improving your website and content so that search engines consider you relevant and useful in certain topics. You can select the most relevant topics by using specific keywords on your website. When divers do search engines they are given a list of results for that search term. These results are called Search Engine Optimization Pages (SERPs) and generally, websites from the top of the SERPs will receive more traffic to their websites from search engines. To determine your position in the SERPs, search engines use their algorithms. While no one really knows what these algorithms are, it is widely accepted that your website needs easy navigation, popularity and relevance. Easy navigation means your site should have text links on each of its pages. If you are using a light menu system you should include a site map so that search engines and visitors can find their way quickly and easily across your website. To make your website look popular you need to find links to your site. While search engines would like these links to be made because visitors to your site find your content really useful, it is common to campaign for affiliate links or generate internal links. Reciprocal Links means the website links that go to you to get a link to their site. Eligibility is judged by your content. By inserting keywords that you put in your site metatags throughout the body of your content and in certain areas within your site you show search engines that your website contains relevant information. By combining these features you can convince search engines effectively that you deserve to be close to their SERPs. However, this can take a lot of time and effort if you do not fully understand what you are doing.
When Google returns to the site, you want to make sure that there is new content. The high rankings of blog sites are evidence of this approach. Google’s Looking at Your Domain
In a new twist, Google claims that it analyzes the number of years of domain registration as part of the ranking process. The application suggests that domains that are registered for longer periods of time are given more value because such a commitment shows the site is not a fly-by-night jump page. It is recommended that you extend all domain registrations for as long as possible as part of your search engine optimization efforts. It is difficult to tell how much the registration process impacts the ranking process, but every little bit helps. Google claims that it also digs deeper into domain names to evaluate the legitimacy of the site. Factors in the evaluation include the web host and the “who is” information. According to the patent application, Google maintains a database of hosts that facilitate spamming of the Google search engine. While such hosts are not detailed in the application, pray to God that you are not using one. You should evaluate your host if your optimization efforts are not producing results. If your search engine optimization efforts for Google are failing, the patent application may provide answers. Talk about a perfect E-book!
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