Virat Kohli is the new brand ambassador of Noise: What is his role?

Noise, India’s consumer tech brand has roped in the youth icon cricketer- Virat Kohli as its new brand ambassador for their smartwatch series. The new partnership will bring together the two domains together which is said to exemplify the brand. The partnership will further help in deepening consumer trust and allegiance, claims the company.

Gaurav Khatri, Co-Founder of Noise said, “We are thrilled to welcome the Indian cricketing legend Virat Kohli as a Noisemaker. Our leadership in the smartwatch domain perfectly mirrors the journey Virat has undertaken to become a fan favourite the world over. With our continuous zeal to listen to the noise within, coupled with the need to deliver a power-packed performance, we are certain that his association with Virat will further bolster our connect with the young audience in India and overseas.”

Noise and Virat Kohli- both are leaders in the smart connected lifestyle industry and the cricket world respectively. Moreover, as the brand ambassador has always felt pride in his fitness levels, Noise signed him because of Kohli’s era of super-athletes, which makes him an ideal fit for the brand.

Noise has claimed to have emerged as one of the strongest Indian brands in the smartwatch segment, reiterating its leadership for nine quarters. The brand’s journey demonstrates its consistency in delivery, ability to invent and reinvent, and mass appeal - attributes that India’s most popular cricketer Virat Kohli exemplifies.

Over the tenure, Virat will be involved in a robust campaign that entails all touchpoints related to the smartwatch segment of the company.Over his tenure, Virat is said to be involved in a robust campaign that entails all touchpoints. He joins the cohort of Bollywood actor Taapsee Pannu and cricketer Rishabh Pant. Indian tech brand Noise announced on Friday that it has onboarded Virat Kohli as its new brand ambassador for its smartwatches.

“A true representation of the synergy between Noise and Virat Kohli, the partnership brings together the two established leaders of their respective domains that exemplify what it means to listen to the noise within,” Noise said in a statement.

“With our continuous zeal to listen to the noise within, coupled with the need to deliver a power-packed performance, we are certain that his association with Virat will further bolster our connection with the young audience in India and overseas.” said, Gaurav Khatri, Co-founder of Noise.

Nexxbase Marketing Pvt Ltd-owned Noise, a wearables technology company, has roped in cricketer Virat Kohli as its new brand ambassador for its smartwatch range. Over the tenure, the cricketer will be involved in a campaign that entails all touchpoints, the company said.

Aggressive entry and expansion through the online channel allowed these new-age brands to collectively bring down TWS average selling price to $32.8 in 2021, from $43.6 in 2020, resulting in nearly 90% of the category to be below the $50 price band.

“I always believe in working with brands that I resonate with,” said Kohli about the association. “Excited to join the passionate team of Noisemakers as I partner with Noise which is constantly creating new statements and has truly ushered in the era of smart wearables, putting India on the global map. Our partnership symbolises our shared belief of listening to the noise within.”