If you’ve been running AdSense ads on your site for quite a while 'and' you feel that you aren’t making as much cash as you could, in 99.99% of cases you’re right. Most people feel frustrated that they cannot generate the revenues they expected, and this is down to traffic levels as well as click hyphen through rates.
There are many ways to turn traffic into AdSense traffic and here is a short list of them with a description for each.
The first thing that you need to do is tune up your site’s contents. While for some people this isn’t an option (if you’re running a forum for example it’s a lot harder) most people can make their AdSense sites veritable cash cows.
To begin, you should find out what your site’s keywords are. This is a basic technique in SEO (search engine optimization) known as keyword density verification. A good tool for this job is SEO Density Analyzer
You should then take this list of words and search the Overture Search Inventory or ''Google Ads'' Sandbox to find out what other words could be doing better than what you currently have.
From that point on, try to keep your site focused on the things that appear mostly in the keywords suggestions you receive. Try to include those keywords, or at least some related keywords, as often as you can in the links on your site.
Because of the way Google AdSense works, this is a sure way to increase your earnings because you’ll get better ads in your AdSense banners, similar to how you would get a better Google Page Rank
Is It is also important that you continuously add new pages to your site. This is very important, as the more pages you have, the higher the chance is that you’ll get more hits on your ads.
It’s also very important that you choose the appropriate formats for your AdSense banners and the best locations for them. While this is a much wider subject, you should generally know that the top three Google AdSense formats are: 336×280 large rectangle 300×250 medium rectangle and 160×600 skyscraper.
Make sure you choose the appropriate colors for the ads, as making them too different from your site’s content (or just different in a bad way) is sure to make visitors regard them as banners which have nothing to do with the site itself.
Make sure these ads are positioned where they’ll generate the highest amount of profit. Most times, that location is said to be right before the beginning of your site’s actual content.
On pages with a long text body, you might find skyscrapers to do better, simply because users get exposed to them for more time. Also, for sites with news or similar items, you might find a good position to be at the bottom of your content, because that’s when people are finished reading your story and are looking for something else to do.
You should use more AdSense units if you have a lot of text on your page. Just make sure not to overdo it because you might find that you will get a lot lower CTR and lower revenues ''than'' you were getting in the first place by employing this technique inappropriately. You can add as many as three units, so use them wisely.
There’s a Google AdSense Preview Tool that will let you visualize what ads would get served on your page 'and' it can come in very handy as a testing mechanism.
Just make sure you respect the AdSense policy regarding click fraud. As a pointer, you could place a picture next to your ads, just make sure to leave some room in between in order to make sure this isn’t regarded as encouraging visitors to click the link.
Of course, there are more ways to increase AdSense traffic from your site, but these should serve as a good starting point for income maximization.
There is one hard and fast rule in generating income for your website: A steady flow of website traffic. If no one goes to your site, it hardly bares a chance of generating an income. Many sites have tried and failed in doing so, and these results to the sites demise. It takes money to maintain an income generating site; it also takes money to make money.
BUT, it doesn’t take a whole caboodle of cash to generate website traffic for your site.
Ever wonder how does big hit sites drive traffic top their site? Most of them are spending tons of money to drive the traffic to their sites, investing in many advertising campaigns and different forms of marketing schemes and gimmickries. This is all worthwhile because, well, they are what they are now, high earning, big hitting websites.
You don’t have to do this if you don’t really have their resources. There are many ways to generate low cost website traffic without having to spend what you don’t have or can’t afford. Many people have banked on high cost methods and have ended up losing their shirt over it.
Here I am going to introduce you the top five ways to generate low cost website traffic that could help your website a lot. Even if you only get a small percentage of successful visitors compared to clients, it still works, especially if you get a high number of website traffic.
Link exchange
This is a sure and proven method. You would rarely see a website that doesn't link to another website. Many webmasters are willing to exchange links with each other in order to increase public awareness of their sites. You will soon see and feel a sudden increase in traffic coming to your website from other websites.
The main prerequisite when exchanging links with other sites is to have the same niche or content as the other sites. They should share a common subject to ensure continuity in providing services and information about what your target traffic is interested in.
Link exchange also increases your chances of ranking high in search engine results. It is common knowledge that search engines rank highly the pages that have inbound and outbound links related to the topic. With a good position in the search engines, you will generate more traffic to your website without high costs.
Traffic exchange
It's like link exchange but on another higher level. This may cost a bit more than bartering or trading links, but it could be cheaper because you get credits. You can use these credits when watching other people's traffic, while you get credits when someone views yours.
Traffic exchange services are the browsing of another user's website or page. This happens the other way around, where a site can use your site's content and you can also use their site. You both benefit from each other's efforts to generate traffic. Visitors to other sites can go to your site and learn more about your site and theirs. Again, public awareness of your site's existence is increasing.
Write and submit articles
There are many e-zines and online encyclopedias on the Internet that provide free space for submitting articles. If you want to save costs, you can make the articles yourself. There are many freelance writers who are willing to write for you for a small fee, but to save money, it is wise to do these articles yourself.
Write articles that are thematically focused on your website's niche. Write something that you have expertise in so that when they read it, they will feel your knowledge of the topic and will look forward to visiting your site. Write articles that produce tips and guidance on your website's topic or niche.
Include a resource box at the end of the article that can link them to your site. Write a little about yourself and your site. If you provide a light, informative and interesting article, they will go to your site for more.
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