There are lots of reasons you might want to find trending content,including:
- Getting inspiration for your own content production
- Finding interesting and relevant content to share with your audience.
- Keeping upto speed on what sort of topics are (or are not popular) currently popular within your industry or niche.
How to leverage trending topics in your content strategy?
Before i am start giving away my tricks of the content-finding-trade,I am going to explain why you should actually bother in the first place,and what to do when you've founded it.
Staying on the top of trending content gives you an edge.People are more likely to follow and listen to what you have to say if you're consistently sharing or producing quality content that your audience cares about.Bonus points for being among the first to share or comment on this content-you may have be seen a trend setler or thought leader.
Buffer the social media management tool,provides a kick ass example of how to use trending content to your advantage.
Naturall buffer knows social media.But their content strategy was traditionally built around evergreen content.Trending content didn't get much of look-untill they jumped on exactly the right topic and saw fantastic result.
If you regularly write articles the person should know your content.
What are trending topics?
Trending topics is a term coined by Twitter to refer to the most use keywords on the social network during a given period of time.Trending topics are accompanied by hashtags that allow to easily find all the twets and conversation by users around the topics.
A trending topic is often so drying that is hot news/conversation within the general public.Something that everyone is talking about and everyone is sharing their veiws on.It is more likely will have heard the phrase trending through twitter, as this is where it predominantly is used.Now today the trendy topic is OIC means by take eyes on current affairs.
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