From 2016 to now, the global mobile app gaming market grew more than any other gaming, with an expected value of $72.3 billion in 20201. Mobiles and tablets have influenced the structure of many industries, from retail to hospitality, and gaming technology is no different. 50% of gaming will be conducted on mobile and tablet devices1, but with so many people able to play from the comfort of their own home, how do businesses provide such a core, and profitable, form of entertainment?
The difficulty for arcades and other places of leisure is attracting customers, due to the appeal and ease of mobile gaming. However, entertainment tablet kiosks are a costlier secure way to bring mobile gaming and the gamers, inside your business. Entertainment kiosks are not only popular in establishments where gaming is the focus; it’s a growing trend for restaurants and other businesses with a younger target market. McDonald’s are creating restaurants of the future by incorporating tablet kiosk mounts enclosing Samsung tablets with gaming and social media apps to increase footfall, customer retention and meet the expectations of tech-savvy customers.
Image holder's custom Shell entertainment kiosk was recently acquired by Mcdonald's who wanted a custom design in keeping with the modern restaurant interiors. The kiosk is adaptable, so that advancements in tablet technology can be incorporated, whether they grow large or smaller. The tablet kiosk encourages guests to use the restaurant as an entertainment hub and spend more time there, giving the franchise more time to upsell.
Any business that may have a waiting or sit-down period can benefit from entertainment kiosks. Shareholders tablet kiosks can be integrated with any device to become a multiple platform solution for gaming, paying and scanning.
How the future of gaming and immersive experience will look, according to a PlayStation boss
Business Insider España attribution logo
Indigo Palacios and Nathan Reynolds, Business Insider España Mar 1, 2022, 10:13 AM
Two people holding PlayStation 5 controllers and playing games.
The number of gamers continues to increase. Rotas Shutterstock
Jorge Hugged is the general manager of PlayStation in Spain and Portugal.
He believes it's more than a mere entertainment machine, highlighting the social aspect of gaming.
The future of gaming will focus on offering a better immersive experience.
Get the latest tech news & scoops — delivered daily to your inbox.
By clicking ‘Sign up’, you agree to receive marketing emails from Insider as well as other partner offers and accept our Terms of Service and Privacy Policy.
The video game industry is thriving. New technology and the introduction of a new generation of consoles has led to a boom in the sector.
By 2024, Newzoo's Global Games Market Report 2021 predicts that the gaming industry will hit $218.7 billion, with a sustained growth of 8.7% per year.
The number of gamers also continues to increase. According to Newzoo, the number of gamers worldwide in 2021 was up 5.3% year-on-year, with around 3 billion gamers.
According to Jorge Hugger, general manager of PlayStation Spain and Portugal, there are two key reasons for this. The entertainment value that gaming offers and, above all, its social aspect.
"PlayStation is ultimately an entertainment machine with which you interact, but then it has an amazing social side. You put on a headset, and you can connect with anyone in the world," he said at the XX Smart Business Meeting organized by Insider.
The executive of Sony's flagship product said that "the beauty" of video games and the key to growth in the industry is the ability to offer content for all types of people and age groups.
"There are people who sometimes like to play alone and feel able to do things that no one else can do. But there are other times when those same people, or other types of people, want to play socially," Hugged explained.
You must be logged in to post a comment.