The Hawks, a team competing in the first Dubai World Tennis League, have been purchased by 27th Sports, the sports division of financial firm 27th Investments.
Huge tennis talents like Novak Djokovic, Iga Swiatek, Elena Rybakina, Nick Kyrgios, Alexander Zverev, Sania Mirza, and Rohan Bopanna have been drawn to the demonstration competition with a novel new concept known as the World Tennis League. The top 16 male and female players in the world will be divided into four teams of four and compete against one another in a round robin format. The six-day festival, which will take place in Dubai's Coca-Cola Arena from December 19 to 24, will also include a series of six concerts by well-known performers like Tiesto, Wizkid, and Deadmau5.The Greatest Show on Court was represented by Ne-Yo, Mohamed Ramadan, and Armin van Buuren, living up to its name. The Hawks, which included Alexander Zverev, Dominic Thiem, Elena Rybakina, and Annett Kontaveit, were purchased by 27th Sports on November 5th, 2022.
Leading US investment company 27th Investments has a $1 billion active portfolio spread across a number of industries, including gaming, real estate, and start-up initiatives. In order to concentrate primarily on rising markets and sports like cricket, golf, beach sports, and e-sports, among others, 27th Sports, a sports-specific fund with over $100 million in US funding, was established last year. With the purchase of The Hawks, 27th Sports has expanded to include tennis. They want to obtain long-term, exclusive commercial rights from all sports federations.worldwide. Additionally, the organisation had recently bought the rights to the Road Safety T20 World Series, which includes superstars like Sachin Tendulkar, Yuvraj Singh, and Brett Lee.
Sunny Bector, Chairman and Co-Founder of 27th Sports, said, "We are tremendously happy to have purchased The Hawks and thrilled to grow into another worldwide sport like tennis," in a statement made during the announcement event. The World Tennis League will be a sport and entertainment event that will feature top-notch tennis matches as well as notable concerts every day to provide fans the best possible experience. At 27th Sports, our goal is to collaborate with the greatest leagues in the industry and secure exclusive commercial rights for all international sports federations, with a focus on developing markets and sports. We anxiously anticipate the firstThe World Tennis League's Dubai edition.
"We are delighted to assist The Hawks' excellent players and staff in achieving success on the court and enabling supporters to partake in this exceptional event. Anil Damani, CEO and President of 27th Investments USA, declared, "We will continue to tap into our global sports and media network to make this event a smashing success.
Sangeet Shirodkar, CEO and Co-Founder of 27th Sports, expressed a similar attitude when he said, "We are thrilled to be a part of this event! The World Tennis League is set to make its mark on the Dubai sporting calendar and the world of tennis! At 27th Sports, we have a strong passion for supporting and funding new athletic events in developing nations. TheWe are a wonderful fit for WTL. We enthusiastically anticipate a lasting partnership with the league and The Hawks.
You must be logged in to post a comment.