01 AI, or artificial intelligence
Even though artificial intelligence is still in its infancy, there were several effective instances of AI-based marketing initiatives in 2022. For instance, DALL-E gained popularity last year. This AI technology can produce graphics from text instructions. Instead of purchasing stock photographs, digital marketers might utilize it to create graphics for blog posts and landing sites.
What exactly will the AI grow into, and how will that affect marketing? We still need to solve the problem. It will undoubtedly rank among the most important digital marketing trends in 2023, one thing is for sure.
02 The most recent influencer marketing trend
Influencer marketing was once extremely easy to understand. You locate a profile with a sizable following, pay them to advertise your goods, and then you wait for the results.
No longer is it that easy. Social media users are aware of influencer marketing and no longer place as much trust in the content they read in their feeds. It's increasingly commonplace to become a social media influencer.
I urge you to watch the recording of our webinar if you're interested in what leading figures in digital marketing have to say about forthcoming trends. What do seasoned marketers anticipate will be the dominant digital marketing trends in 2023?
03 LinkedIn
LinkedIn has been around for a while, but its user base is expanding a year, and in 2023 you can discover a lot of potential clients there.
Consider it this way: 39% of all LinkedIn users still choose to pay for LinkedIn Premium, despite the fact that it is one of the most expensive social network membership plans. What a fantastic outcome!
The figures are self-evident. LinkedIn is an essential component of your 2023 marketing plan. It's still applicable and the ideal spot to begin social selling.
Did you know that Brand24 allows you to track LinkedIn?
04 Content in short video clips
In the previous year, TikTok videos were without a doubt the most widely consumed sort of social media material. In recent years, we've seen the emergence of Instagram Reels (later copied by Facebook), YouTube Shorts, and even Twitter tried their hand at Fleets (removed in 2021).
Our attention span is getting shorter, that much is evident. Although there are still a lot of interesting videos on YouTube, short-form video material is quite different. You can simply use TikTok as a time filler while driving to work or before going to bed.
As a marketer, consider this a challenge. Try to keep your brand in the viewer's mind by grabbing their attention in the opening few seconds of the video. Not every business will likely become viral, but on the other hand, Ryanair and Duolingo are highly successful in terms of TikTok views.
See also: 2023's Best TikTok Monitoring Tools
Mobile devices are optimized for social networking feeds. Keep it in mind while you create your 2023 digital marketing strategy.
05 Using Google Analytics 4
You will upgrade to the most recent version of Google Analytics this year if you currently use it. On July 1, 2023, Google Analytics Universal will be completely replaced by GA4, according to Google. It's imperative that you test the new GA if you are still using the older version. It is currently installable on your website. If you run into any difficulties, you can look for professional assistance because there are a tonne of free and paid courses available on the new version of Google Analytics.
Unfortunately, the majority of them are paid, although they do offer some extra functions that the Google tool does not. Examine the tool's compliance with the most recent GDPR and other data gathering laws before making a decision.
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