Raw Granules is one such company, that took birth during the pandemic-induced lockdown and has, inside an awfully short amount of time, become a house name. Karthik H Sreedhar, 33, an alum of Birla Institute of Technology and Science, Pilani (BITS-Pilani) had come to his native village Hamsagaru of Sagar taluk in Shivamogga district (Karnataka).
Karthik had a special attachment to farming and farmers.
Hence, each evening, during the relaxed internment period, he wants to visit the native farmers, and through one such visit. Over a conversation, Karthik and Prashant accomplished that they share an equivalent goal to facilitate the farmers to expand the marketplace for their products. The 2 determined to hitch hands, and so on Gregorian calendar month 13, 2020, came into existence Raw Granules, a farm startup.
Beginning with an Associate in Nursing initial investment of Rs six lakhs, the pair took eight months to nail down the methods for the start-up. The most plan behind Raw Granules was to shop for the native grains. And different farm products from the farmers and provide them to consumers.
The farm products procured by the Raw Granules are of the very best quality, cultivated.
With such stress on quality, the credibility and also the made flavors of every of the Raw Granules products have created it an instant hit among consumers. In an era of stiff competition, it's like Raw Granules is targeted solely on quality instead of involving in a very tariff fight.
Spices, Red rice, health drinks, honey, oils, pickles, flavored soaps, occasional powder, and deer powders, these products are listed on the official website of Raw Granules. The corporate buys products from the native farmers and offers ten �ditional to the farmers when put next to the prevailing market rates.
MALNAD IS KNOWN FOR ITS GOOD QUALITY FARM PRODUCTS, BUT EXPANDING THE MARKET HAS ALWAYS BEEN A CHALLENGE EVEN WHEN THERE IS A GOOD DEMAND FOR THE PRODUCTS. FOR EXAMPLE, WE SEE PEOPLE PAYING MORE THAN RS 100 FOR PEELED JACKFRUIT IN CITIES, BUT THE SAME JACKFRUIT IS DUMPED IN VILLAGES AS THERE ARE NO BUYERS. RAWGRANULES IS AN INITIATIVE TO HELP THE FARMERS. WE ALSO ALLOW FARMERS TO SELL THEIR PRODUCTS UNDER OUR BRAND NAME
Karthik says that the company offers utmost importance to quality and packaging. And since the products are created by the exploitation of ancient methods, it can not be cheap. We have a tendency to pick the simplest quality products from the field. We have a tendency to conjointly need to confirm that the farmers get a good share, and thence the worth is slightly higher. Obtaining the product from ancient strategies these days incur Brobdingnagian prices compared to the products from trendy ways/technologies.
That has created our products expensive compared to the opposite products. Our target customers are those that search for quality products within the metros. And facilitate the farmers,” he is aforementioned adding that it's a startup with an awfully long vision. Per the founders, tho' many marketplaces and initiatives are beginning to help the farmers, Raw Granules remains different.
THE UNIQUE FACTOR OF THE COMPANY IS THAT IT IS USING THE BEST QUALITY INGREDIENTS STRAIGHT FROM THE FARM. PROVIDING QUALITY PRODUCTS IS OUR STRENGTH AND WE RELY ON THAT FOR THE GROWTH OF THE COMPANY. WE HAVE HIRED EXPERTS IN THE FIELD OF MANUFACTURING TO HELP US MAINTAIN THE QUALITY OF THE PRODUCTS. ALL OUR CUSTOMERS WHO HAVE USED OUR PRODUCTS ARE ABSOLUTELY DELIGHTED,
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