Founder’s Background
The founders of PixelPhrase inventive Studio, Uma Iyer and Astha Bhatnagar are a writer-designer pair with decades of expertise who think, ideate, breath, brew, write, design, and promote brands. Uma and Astha 1st worked along in 2005 as a part of the Ad Sales team at Rediff. Whizzing deadlines and crazy schedules cast a bond, cracking ideas and celebrating sales targets more reinforced it, love for food sealed the friendship.
Life and its varied aspects journeys apart, they remained to bear and grabbed each chance to figure out with every other. One cold winter morning in January 2021 the 2 discussed the shortage of opportunities for ladies once they took career breaks. most ladies who try to create a comeback into the skilled space, particularly after extended maternity breaks, face a great deal of discrimination. From being questioned about their expertness to being offered vital pay cuts, they tumble all.
“It’s nearly like the women went for a full-frontal psychosurgery rather than taking a clear stage to boost their children.” The discussion became a vision and PixelPhrase creative Studio was born.
The idea of the saying of PixelPhrase is to supply any lady the prospect to rewrite her ambition, rebrand herself, and reappear just like the legendary phoenix.
PixelPhrase is what they decide the ‘safe place’, They believe in holding house for every other. beginning within the middle of the pandemic, they need mature from a pair of to an 8-member team and a network of freelance consultants – all women, all fabulous in their own rights.
The key To their Success
With collective expertise of over four decades in the industry, across varied mediums, For them, their work is their pride. they need to work for brands like Chevrolet, Nestle, Naukri.com, ISB, Yash Technologies, Excitel, CallHealth, Tula’s Academy, and plenty more.
They attribute their success to the subsequent 3 things-
Strategy: They place time and energy into understanding the wants of their purchasers. From content to hashtags, social media to marketing, their ways are well thought through and hit the mark, case in point, during all|one amongst|one in every of} their 1st clients has gone from 80k views per week to forty-seven large integer views a week in a span of three months.
Active listening: They believe the most vital factor they will do, is listening. Understanding that the product their purchasers place forth are like babies to them and nobody is aware of the whole higher than they have helped the business tremendously. “Our job is to translate their vision into impactful ideas, our ideas are merely a mirrored image of their needs and ideas”, is what the founders had to say.
Pure joy: the foremost important side of PixelPhrase is the proven fact that all the members love their work. Building brands and looking them grow to unimaginable heights may be a supply of pure joy. It provides them a vast kick to examine an inspiration settle and fly. each project is a chance that brings in new learning and insights.
Finding a Balance
At PixelPhrase, they need handled robust clients, worked through deadlines, managed growth, and test woes, and juggled inventive blocks and house-help strikes. And conjointly planned strategies, birthdays, and dinner while not breaking a sweat.
They're armed with creativity, a way of humor, experience, and friendship. They nurture and price every other, behave as a unit and appear forward to hospitable a lot of ladies to join America to make fantastic brands and conjointly watch them thrive. Together, they believe, they will accomplish nice heights.
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