It is one thing to write a book, it is quite another to write one that is a commercial, functional, marketable product. Ensuring the success of a book is something that even major publishers have never been able to guarantee. Decreasing conditions, trends, and international events will all affect the consumer's preferences. Having said that, there are still ways to use the marketing feature in your favor, and here is how you do it.
1. Get to know your students. We are not just talking about whether your students are male or female. You will want to know more about your audience. How old are your learners (grade)? Are students married, married, or divorced? Where do your students live (usually)? How do your students make a living? What other books / publications are they reading? Create a profile that includes where they shop, what clubs they belong to, etc.
These features will help you incorporate these features into your book * and * help you get better marketing opportunities (i.e., publishing and stores).
2. Know your market. What is the market for your book? Is there a trend where you put yourself? Do you read all the publications related to this topic / trend? Are there “holes” that your book can fill? What is the future of this market / topic? For example, suppose you are a fairy tale writer who wants to publish a lively chick. Go to any bookstore, you can't help but see the cutie, pink, cartoon covers. Many thought that the practice was about to end, but more recently they saw an increase. What do you know about the trends related to your book / topic / audience?
3. home books. What else is published in your article? Have you read all ten books in your section? If you don't, you should. You will want to know everything you can about what is available and how it is perceived in the marketplace. It is not a problem at all to have the same theme. When I published No More Rejections - Get Published Today, I knew there were other books available for marketing. I’ve read them all — and put my book in a way.
4. Find and stay current. What is happening in your industry today? What are some hot buttons? What do people want? What's next for the topic / audience? If you don't seem to be able to collect this information through regular channels, why not check out your intended audience? There are a number of free survey sites, Survey Monkey is one of them: http://www.surveymonkey.com
5. Follow the media. What are the media talking about these days? Follow the media buzz — what they pay attention to and what they write about. Scroll through the front page of your paper to the second or third page and see what fills the pages. If you can get your hands on foreign papers, do a comparative review. Do you see the procedure in its installation? Is there anything that seems to be very popular even on page six?
6. Speak, teach, listen. One of the best ways I have been able to communicate with my audience has been to teach the class and conduct speaking talks. When I put together my book, Get Published Today, I discovered that the classes I was teaching provided valuable information on making an excellent book because it connected me directly with my audience!
7. Time is everything. When do you plan to release your tummy? Are you releasing during the holidays or celebration? Can you take advantage of any upcoming event and / or holiday to launch your book?
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