Top secrets to be the best seller on Amazon:

Secret 1: Optimize Your Search Terms and Listings

Before consumers can buy your products, they have to find them in the Amazon search results. Deliberate, detailed and accurate product data can help ensure that happens.

When writing your product listings, put yourself in the minds of consumers. What are they looking for, and how are they going to search for it? Several best practices can help in identifying the ideal mix of keyword combinations:

• Research. Start by doing a search for a similar product to see what listings come up high in the rankings, and to find words you may not be using already.

• Stick to Amazon’s 60-character limit for product titles. Use only highly relevant, accurate keywords that help describe your brand, product name, key features, colors, sizes and quantity.

• Don’t focus on repeating title keywords in your description. Amazon already factors those into search results.

• Only use terms that describe your specific product. Amazon doesn’t permit third-party brands or trademarks as search terms.

• Use hidden keywords, where appropriate. The optional hidden key field is an opportunity to use synonyms, acronyms, abbreviations and other alternatives that consumers may be using to find your products.

More than half (56%) of online shoppers start their product searches on Amazon. It’s the primary method used by consumers to locate items, so the more you match your listings to their search preferences, the greater your chances of success.

Secret 2: Participate in Prime

There’s no doubt about it: Amazon Prime members are big spenders. More than 100 million consumers purchase nearly double what non-members do as they navigate Prime privileges like free two-day shipping, photo storage and streaming video and music.

Through Prime, Amazon has created a consumer relationship where it pays to buy more: In an effort to get greater value from the $119 annual fee, members find themselves browsing and buying more often. A recent report on Amazon user behavior found that 85% of Prime members visit the marketplace at least once a week, compared with just 56% of non-Prime members. Nearly a third go to the site daily.

They buy more often, too: While 13% of non-Prime members make Amazon purchases on a weekly basis, that number more than triples with Prime members. People who opt into the program are also much more likely to browse deals and daily discounts. And then there’s the annual Prime Day, which continues to shatter sales records every July by offering deals exclusively to members.

When you find yourself among an abundance of competitors on Amazon, offering the opportunity to order your item via Prime could be the deciding factor in winning the sale.

Secret: 3 Choose the Right Fulfillment Option

Two options offer access to the golden shelves of Amazon Prime: Fulfillment by Amazon (FBA) and Seller Fulfilled Prime (SFP). While both allow you to sell on Amazon Prime, each includes a unique set of features.

Fulfillment by Amazon, as the name suggests, means your orders are completely fulfilled by Amazon. You send a portion of your inventory to Amazon’s fulfillment centers, where it’s stored until a customer decides to buy it. Amazon then picks, packs and ships the items directly to consumers for you. FBA also manages customer support and returns, and keeps your inventory secure and insured against possible losses or damages.

With Seller Fulfilled Prime, fulfillment is in your hands. Customers will purchase through Amazon Prime as usual, but your company ships the items directly with no intervention from Amazon. You use the Amazon Prime brand name and shipping rules, but it’s up to you to pick, pack and ship to Prime members. Keep in mind that you’re also responsible for returns, which are automatically authorized by Amazon. FBA and SFP offer different advantages and disadvantages, so it’s important to vet the two options carefully against your business needs and goals.

Strive for the Buy Box

You probably know how important the Buy Box is on Amazon. And with only one Buy Box available per item, you’ll find yourself competing with a number of other retailers all trying to win it. The Buy Box is located on a product’s page — where a consumer starts the purchase process — and is highly visible. To win the Buy Box, you must meet Amazon’s criteria in a number of areas. Although Amazon closely protects the exact formula for calculating the Buy Box, it takes into consideration:

• A competitive price

• A positive customer feedback metric

• Fast and efficient delivery

• Volume of inventory

• Low refund and return rates

Though it generally takes some time for a new seller to build up a sales history that will win them the Buy Box, focusing on these aspects is good for business regardless of the marketplace. They’ll not only help to increase your sales but will also contribute to your customers’ overall satisfaction.

Thanks for your time...!

Sami ullah

Amazon virtual Assistant