The key to successfully starting any business is a good business plan. In his eBook, "Business Plan Secrets Revealed," Mike Elia walks you step-by-step through the business plan process: from gathering the evidence you'll use to creating your plan to disseminating your plan to qualified investors. . ,
His book provides the basic information needed to write a business plan. But its real focus is to explain how to get your plan to the investors and make them believe that your business is the best investment option for them.
When I first uncovered the secrets of the business plan, my heart sank. You see, I promised Mike that I would read his entire book before writing the review. And Business Plan Secrets Revealed is no ordinary eBook with one-sentence paragraphs, big fonts, and big margins. It's full of information!
But as soon as I started reading, I was pleasantly surprised. Mike's writing style is engaging and insightful, and his explanations simplify difficult concepts. Throughout the book, I felt like a friend was sitting with me on the back porch, really explaining how to do something. It is a kind of simple practicality that you can get only when you understand a topic completely.
Mike's clear understanding of business planning concepts is the result of over 20 years of experience. Mike helps business owners buy, sell and finance their businesses. He has overseen manufacturing and sales locations in more than nine countries. He is a CPA, holds a master's in Business Administration, and has served as the Chief Financial Officer of two publicly-held companies.
The business plan secrets revealed begins with tips on gathering and organizing the information you need. From the outset, Mike's focused on overcoming your biggest single challenge - bridging the investor confidence gap. In the "Show me the numbers" chapter, Mike provides some of the clearest explanations of the business financial statements I've read so far. If concepts like stockholders' equity or cash flow statements make your eyes shine, your salvation has arrived.
Later chapters reveal business plan secrets for effectively communicating your business plan to help you deliver on Mike's promise. There are full instructions on how to write your business plan, including how to open and read your plan, and how to avoid nine common writing mistakes. He explains how choosing the right design can make your business plan easier to read. Mike tells you how to prepare for important face-to-face times with investors, including developing a 60-second, to-the-point, verbal pitch for your business. The Tips and Resources section for Finding Investors completes the book.
I have to admit that there was a time when I was studying, I used to ask myself, "Do I need that much business plan?" This is not a business plan solution to fill in the blanks and print. But then I realized—if I'm serious about being successful, I need to know as much about my business as possible. Before I start spending money. Before I market myself.
By the way, I made it through the entire book. And I confirmed that Mike delivers on what he promises on the title page: He teaches you how to quickly gather evidence, build a case for your business, and write a readable plan that will attract investors. And makes your business the most attractive investment option. Even if you already have other business planning resources, I highly recommend Uncovering Business Planning Secrets.
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