If you've been running AdSense ads on your website for a while, and you're not making as much money as you could be, 99.99% of the time you're right. Many people are disappointed that they don't get the expected income, and it depends on the traffic level and price suppression.
There are many ways to convert traffic to AdSense traffic; here is a short list and description of each.
The first thing you need to do is change the content of your website. Although this may not be possible for some people (it's not that difficult if you start a forum, for example), many people can turn their AdSense site into a real cash cow.
First, you need to know what your website's keywords are. This is a basic technique in SEO (search engine optimization) called keyword density testing. A good tool for this is the SEO density analyzer.
You should then take your list of keywords and search your default search list or the Google Ads Words Sandbox to see if other keywords are performing better than your current keyword.
Try to include these keywords, or at least some related ones, in links on your site whenever possible.
Because of the way Google AdSense works, it is a surefire way to increase your income because you get better Google PageRank and therefore better ads on the AdSense banner.
It is also important to keep adding new pages to your website. This is very important because the more pages you have, the more profitable your ads will be.
It is also very important to choose the right AdSense banner format and optimal placement for them. Although this is a broader topic, you should know that the three best formats for Google AdSense are 336x280 large rectangle, 300x250 medium rectangle, and 160x600 blue building.
Make sure you choose the right colors for your ads, because if they are too different from the content of your website (or in the wrong shape), visitors will definitely think that they are banners that have nothing to do with the website itself.
Make sure these ads are placed where they will generate the most revenue. Often, this occurs before the actual content of your website begins.
You may find that blue buildings are better on long text pages because users will be exposed to them for longer. For news or similar sites, you can find a good position at the end of your content, because that's when people read your story and look for something else.
If your site has a lot of text, you should use more AdSense units. Make sure you don't overdo it, as using this technique inappropriately can result in a lower CTR. You can add three units, so use it wisely.
There is a Google AdSense preview tool that allows you to visualize what ads will appear on your site and can be useful as a testing mechanism.
Make sure you follow the AdSense click fraud policy. You can place an image next to your article as an indicator, making sure it doesn't seem like it's encouraging visitors to click on a link.
Of course, there are other ways to get traffic to your site from AdSense, but this should be a good starting point to increase your income.
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