TOP 6 TECH SKILLS TO LEARN:
1. Design: how to create stunning visual work.
First impressions of a website are 94% design-related, and nearly half of all users cite website design as the number one factor that shapes their opinion of a business. Design is a lucrative skill that’s not going anywhere – and this is a perfect opportunity to enhance your knowledge of it.
2. Copywriting: how to maximize the impact of your words.
Copywriting may not have been high on your list of tech skills to learn. But every good website requires a great copy, so whether you’re starting (or sprucing up) a personal portfolio, a business website, or an e-commerce store, it’ll be worthwhile to improve your writing. Not only that, but you can pick up some new tips about writing for the web in particular. Now, let’s talk about some of the best digital upskilling resources available for budding copywriters. Conversion XL’s Quick Course on Effective Website Copywriting is a virtual crash course on everything from conducting research to boosting conversions. Read this, and take notes – it’s as good as an in-person class! And once you’ve “graduated,” you can make use of Landing Page Copywriting Blueprint. It’s essentially a framework you can lean on to create great copy for a website landing page.
3. SEO: how to optimize a website to rank in search engine results.
SEO is the process of increasing a website’s rankings in Search Engine Results Pages (or SERPs). And a good ranking is invaluable: 67% of all clicks go to the first five organic results on the SERP.
That said, it’s worth reading up on all the SEO basics to develop an initial understanding of search engines and how to optimize your content for them – before plunging into one of the above courses.
4. Coding: how to learn the basics without a computer science degree.
Coding seems like the kind of skill that definitely requires some painstaking labor or a university degree. And you definitely don’t need to know any code to create your own website.
5. Data Analysis and Visualization:
In 2023, information is everywhere. And all businesses, to some degree or another, rely on data-driven decision-making. What do you need to be able to do? Interpret that data, understand what it means, and present it – in a way that’s accessible, actionable, and engaging – visually to an audience of key stakeholders. You’ll need to be able to collect, clean, and interpret data to extract meaningful patterns and trends – then communicate these complex findings effectively to enable better, data-driven decision-making. (Often to non-technical audiences.)
6. Artificial Intelligence and Machine Learning:
Artificial intelligence (AI) and machine learning are technologies transforming industries – reshaping the way companies operate and plan for the future. Seemingly every day, AI changes the way different industries – from healthcare and finance to marketing and manufacturing – go about their business. That could be enhancing customer experiences, optimizing supply chains, detecting fraud, or improving medical diagnoses – at this stage, the opportunities look limitless!
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