BigCommerce has established itself as one of the leading rivals in the e-commerce development sector. It's not only cheap, but it also comes with a slew of features to help you build and manage your online store more effectively. Utilizing BigCommerce helps businesses increase revenue because of its user-friendly interface, robust features, and functionality. It allows you to set up a store, add products, and start making money off your website. BigCommerce is also an eCommerce website builder, so that isn't all. Although you've heard conflicting reports about Bigcommerce's all-in-one eCommerce platform, do you still want to use it for your online business?
But you should pay particular attention, especially when it comes to e-commerce-oriented platforms. Entrepreneurs are contacting the BigCommerce development company to enjoy the in-built features of the BigCommerce to increase the revenue.
Important things About BigCommerce that we do not Know
We all know that the eCommerce business is growing by leaps and bound. And in the coming years, it is going to introduce new features. BigCommerce is the one that can help you grow your business. Here, we will discuss the features of BigCommerce that other eCommerce platforms do not have:
Cut down on cart abandonment
The average eCommerce cart abandonment rate is 69.23% based on the studies. Extra charges like shipping, tax, or other fees are the main cause of such high cart abandonment rates.
BigCommerce has a built-in capability that allows you to send a series of tailored emails that eventually decreases 15% of all cart abandonment. To entice passive purchasers to finish the purchase cycle, you can provide a variety of coupons or discounts. Businesses have seen up to a 50% increase in income because of these series of tailored emails.
Simplifying the Checkout Process
The checkout or payment process is excessively laborious or confusing because of which the chances of cart abandonment are more on the eCommerce platform. That is unquestionably a big loss! BigCommerce offers a default integration with PayPal One Touch, which makes the payment process easy. Therefore, when you integrate such a quick payment method, 1 out of 4 passive buyers won't abandon shopping. The conversion rate can be increased by 12 percent by using additional BigCommerce features like quicker account creation, a simpler mobile purchase cycle, and dedicated SSL support. One can also hire a big commerce developer to create a single checkout page for the customers.
A Faceted Search
With BigCommerce's built-in faceted search feature, products may be narrowly filtered. Most platforms have picked BigCommerce Themes because of their excellent faceted search functionality, which increased conversion rates by 10%. In simple language, we can say that it is a good probability that your eCommerce conversion rate will increase if customers can find what they are looking for.
Built-in Order Management
We know that BigCommerce has a feature through which it can track the orders and handle the payments with the BigCommerce order management system. Moreover, when a customer buys a product, they can securely pay for the products and services because of the seamless integration of leading payment gateways like PayPal, Google Checkout, and Stripe. This conversion optimization and other additional features of providing data insights showcase how many customers are converting to your online store.
Discounts and Coupons features
Discounts and coupons are essential. It has grown so important that around 30% of all US Coupon users have downloaded dedicated applications in order to receive more offers. The most powerful influencing for passive buyers to complete the buying cycle are coupons and discounts. BigCommerce comes with more than 70 built-in discount options, eliminating the need for a third-party app. That's an obvious path to improving eCommerce conversion rates.
Product Videos
All BigCommerce plans include the ability for sellers to add videos to their products as a standard feature. A simple YouTube link can be used to upload the video, which will appear on the product page. A product video is an attention-getting approach to demonstrating a product in greater detail or sizzle details.
Ratings & Reviews
BigCommerce has a simple way of collecting client feedback and ratings. This system can be engaged and made available on any product page with a simple click. You can set up manual or automatic approval for reviews and management to assist prevent spam.
A customizable template for email invitations to review recently purchased products is also available from BigCommerce. BigCommerce may be readily combined with systems like Yotpo for more advanced merchants, but its default reviews and rating system is an excellent choice for beginners.
Less downtime
BigCommerce, like most cloud-based platforms, touts a 99 percent uptime rate. This is a crucial aspect of sales and customer trust—shoppers can count on stores staying open even during a holiday rush or flash sale. This is due to BigCommerce's use of an off-site hosting provider, such as Amazon Web Services (AWS).
Key Takeaways
Hence, the above are the most effective strategies for improving eCommerce conversion rates, and the most prominent part is that they're all available as BigCommerce built-in features. So, you can also have all these features in your store with the help of the BigCommerce development company. The professionals of the agency can help you in building a unique and full-customizable online store.
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