Top 9 Smart Ways to Use Google Trends for Blogging

Looking for a fresh and profitable blogging niche?

Need something trendy to write about?

If you want to discover trendy ideas, Google Trends is the tool for you.

Let me tell you more about this.

What is Google Trends?

As the name suggests, Google Trends is a website designed to look for trends. Specifically, it measures the popularity of Google search queries over time.

Looking at Google Trends can give you an idea of what people around the world are looking for.

Google Trends use cases for bloggers

1. Avoid fashion niches

Here's a tip:

Set the Google Trends timeout to at least "12 months" - more if you appreciate long-term viability.

2. Find growing niches

With fashion niches out of the way, let's focus now on the good side.

Google Trends can help you predict whether or not a niche will grow in the future.

3. Discover ideas for evasion

Once you've found a potential niche with Google Trends, you can immediately look for trending topics to blog about.

4. Look for seasonal topics

Google Trends can also help you identify seasonal topics that you can cover at certain times of the year.

5. Look for profitable product categories

Let's take a break from the content and talk about monetization.

Many bloggers make money from e-commerce or affiliate marketing.

However, they are paid to sell products.

Google Trends can help you find profitable products related to a search query.

6. Do a basic keyword research

First of all, I don't recommend using Google Trends as your primary keyword research tool.

There are several free and paid keyword research tools beyond Google Trends in this department.

7. Understand what users in your area want to see

Well, that's weird.

I've told you a lot of interesting things that Google Trends can do for you, but I've forgotten one important thing:

You can set Google Trends to analyze search data for your country.

8. Compare your popularity with your competitors

Do you want to hear something loud?

Google Trends also allows you to analyze brand popularity.

All you have to do is enter the brand name and let the tool do its job.

9. Find ideas for videos on YouTube trends

If you have a YouTube channel, Google Trends can help you come up with new video ideas.

It only takes a few clicks for this to happen.

Additional tips for using Google Trends

Google Trends is a simple yet powerful tool for finding content.

In essence, it allows you to access the minds of internet users to determine what is in and what is out.

Before we end this post, here are some quick tips to get the most out of Google Trends:

NEVER forget about keyword research - Always do additional keyword research as soon as you use Google Trends. By doing so, you are making sure that you are targeting low-difficulty keywords that you are likely to rank for.
Filter results by category - Use filters if you're having trouble finding the right topics in your blog's niche. This will narrow your search to a specific industry in an instant.
Go deeper to check out related topics and queries - You can continue to check out related topics and query sections to reveal more and more ideas. Do this as many times as you can to keep your content ideas tank full.
Promote content at the right time - In addition to seasonal topics, certain keywords also fluctuate in popularity each year. Use Google Trends to determine the best times to promote your content, including evergreens.