Top 8 World's Most Expensive Logos

Symantec ($1,280,000,000):

“Symantec” is a combination of the word “syntax” and “semantics” with the term “technology”. Its most important feature is a checkmark, which indicates that the process was completed successfully. and this is well suited to the requirements of a website security firm. In addition, the circle's yellow tint denotes protective continuity and stability.

An American consumer software company is now known as NortonLifeLock. Broadcom Inc. stated on August 9, 2019, that it would buy Symantec's Enterprise Security software division for $10.7 billion, after attempting to buy the entire firm.

Symantec announced on October 9, 2014, that it would split into two separate publicly traded companies by the end of 2015. One organization would concentrate on security, while the other would concentrate on information management. The Carlyle Group purchased Symantec's information-management company, Veritas Technologies (which Symantec had acquired in 2004), on January 29, 2016.

 

British Petroleum ($210,000,000):

BP plc, headquartered in London, England, is a British global oil and gas company. It is a vertically integrated corporation with interests in exploration and production, refining, distribution and marketing, power generating, and trading in the oil and gas business. It also has biofuels, wind power, smart grid, and solar technology holdings in renewable energy. It is one of the world's seven "supermajors" in the oil and gas industry.

BP had activities in approximately 80 countries as of December 31, 2018, producing roughly 3.7 million barrels of oil equivalent per day (590,000 m3/d) and having total proved reserves of 19.945 billion barrels (3.1710109 m3) of oil equivalent. Around 18,700 service stations make up the company's global network. In the United States, BP America is the company's main division.

BP owns 19.75% of Rosneft, the world's largest publicly listed oil and gas corporation by hydrocarbon reserves and production, in Russia. BP is a constituent of the FTSE 100 Index and has its primary listing on the London Stock Exchange.

 

Accenture ($100,000,000):

Accenture plc is a multinational consulting and processing services firm with its headquarters in Dublin, Ireland. It was a Fortune Global 500 firm in 2020, with $44.33 billion in revenue and 537,000 workers. In 2015, the firm employed approximately 150,000 people in India, 48,000 in the United States, and 50,000 in the Philippines.

The main concept is that the company is always striving for the future, for expansion and progress. Despite some criticism of the logotype, the company is currently operating well in the market, and its brand is well known. Accenture appointed Julie Sweet as its new chief executive officer on July 11, 2019. On September 1, 2019, she accepted her position. Since 2009, it has been incorporated in Dublin, Ireland.

 

Posten Norge ($55,000,000):

The Norwegian postal service is known as Posten Norge or The Norwegian Post. The Norwegian Ministry of Transport and Communications owned the corporation, which had a monopoly on the distribution of letters weighing less than 50g throughout the country until 2016. In Norway, there are 30 post offices and 1400 retail shop locations.

When the state-owned postal corporation, which is a monopolist in the Norwegian market, chose to rebrand, they simply scribbled down the firm's name and added a circle made up of two parts, one flowing into the other.

 

ANZ ($15,000,000):

Australia and New Zealand Banking Group Limited, or ANZ, is an Australian multinational banking and financial services corporation with headquarters in Melbourne. It is Australia's second-largest bank in terms of assets and third-largest bank in terms of market capitalization.

This logo was created as a result of combining the first letters of two huge banks' names into one abbreviation during a merger. Designers chose white and blue hues to create an association of stability, security, and safety, rather than breaking the traditional laws of marketing psychology. Paypal, by the way, employs the same colors for identical reasons. When the Bank of Australasia and the Union Bank of Australia Limited amalgamated on October 1, 1951, ANZ was born. With the Commonwealth Bank, National Australia Bank (NAB), and Westpac, it is one of Australia's big four banks.

ANZ employs 51,000 people worldwide and services about nine million customers through its subsidiaries. The bank has around 570 branches in Australia, serving about six million people.

 

BBC (Redesign) ($1,800,000):

We've all seen the BBC logo since we were kids. And the same may be said for a good investment. Designers at Hera decided to go for minimalism as well and designed white lettering on a black background with each letter enclosed in a square. Since the 1950s, the BBC logo has served as a brand identity for the organization and its operations in many forms. The company had relied on its coat of arms for formal documentation and correspondence until the development of a logo in 1958, however, this crest was rarely seen onscreen. The British Broadcasting Corporation (BBC) is the country's national broadcaster. It is the world's oldest national broadcaster, and the world's largest broadcaster by a number of employees, with over 22,000 people, more than 19,000 of whom work in public sector broadcasting. It is headquartered in Broadcasting House in Westminster, London.

The BBC employed its logo to boost viewer familiarity and standardize its image and content as the role of television for the corporation grew in the 1960s, notably following the formation of ITV. The BBC blocks, a logo meant to operate across media, was introduced in 1997.

 

Citi Bank ($1,500,000):

This bank's logo is a long-lasting logo. It was made twenty years ago and is as recognizable, memorable, and revelatory as ever. When you consider the amount of money this bank makes, the cost of its establishment is a drop in the bucket.

Citibank is the consumer division of Citigroup, a financial services conglomerate. Citibank began as the City Bank of New York in 1812 and eventually changed its name to First National City Bank of New York. The bank has a total of 2,649 branches in 19 countries, including 723 in the United States and 1,494 in Mexico, which are operated through its subsidiary Banamex.

 

Pepsi ($1,000,000):

The Pepsi Globe is the company's logo, and it's named after the red, white, and blue pattern in the shape of a sphere. It is one of the most well-known logos on the planet. Pepsi's current logo bears little resemblance to its former one. The current logo adjusted the symmetry of color distribution while preserving the core colors red, white, and blue.

The original logo's parallel curves were replaced by new geometrical curves. It is not necessary to see an image of this emblem to recollect three multicolored waves united into one ball. By the way, the cost of creating a logo for a company of this size seems to be affordable. This new design was intended to compete with Coca-Cola, which has been and continues to be the world leader in the production of sweet, carbonated beverages.

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