Top 8 ways to increase conversions on your landing page

Landing pages play a vital role in increasing conversions. No matter how much traffic you're bringing to your sites, you should be converting them into sales or leads. Many landing pages suck and curse themselves for not getting more conversions from their visitors.

Here are the 8 best ways to increase conversions on your landing page. Be sure to implement them and try to spend some money on a few things that will definitely improve the conversion rate on your landing pages.

1. Give a goal

This is obvious. If you want more conversions on your landing page, give it a goal. It must be laser-focused. When you give your visitors more options, they choose nothing. So always keep this in mind when designing a landing page.

2. Reduce distractions

Navigation links, sidebar, and share buttons - these are the big distractions on any landing page. Why use the exchange buttons at the top of the sidebar when your landing page meta is just to collect the email address?? Reduce distractions, keep it clean and simple. In fact, this will help you get more conversions on your landing page. And to make your landing page as goal-oriented as possible, your goal should be one thing only - that is your offer.

3. Use testimonials

Why? Social proof goes a long way to quickly building trust on your landing pages. Use testimonials from readers, customers, or influencers in your niche, this will increase the conversion rate on your landing page. But make sure you are using ORIGINAL testimonials, real feedback from real people. Don't change your wording and make it look more convincing. The real words will quickly give your visitors a feeling that your testimonials are not fake.

4. Design is really important

Graphics, landing page design, attractive images, and typography matter a lot. Because they are the first things that will be considered by your visitors. When your landing page design sucks, your conversion rates suck, just like that, plain and simple. Invest some money to build a great landing page that will quickly grab the attention of others. No matter you are designing your landing page or sales page, email opt-in form design plays a vital role in giving you more conversions. Keep your email opt-in form above the fold. Why? This will improve conversion rates because you're not making your visitors scroll down to pick up your leads.

5. Your headlines are very important

If there's only one secret to increasing conversions on your landing page, it would be your headlines. Use attention-grabbing headlines to attract visitors. The headline should easily convey;

Your offer

The benefits they provide and

CTA (Call to Action)

6. Ask for less information

If you want to collect the email addresses of your visitors, then why ask for unwanted details like name, phone number, fax number, etc, and kill the conversion rates? When I asked for email address only instead of email and name - I saw a growth in my email list. Get what you want by asking for less information. Less is always more in online marketing, you must be without asking for irrelevant details which keep more burden on your visitors. Reduce the number of form fields and you will surely see growth in your email list.

7. Focus on benefits

If you have a great product and decided to give it away for free in exchange for email addresses, then don't focus on the features of your product. No matter how great it is, the features provide nothing to the visitors. What else do you do then? It is about the benefits that are provided by their products. Your visitors may not consider the benefits of the features. This question is always asked to increase conversions on your landing page - what's in it for them?

8. Try A/B testing

Use top tools like free Unbounce services like Google or A/B testing to find out which landing page is giving you the best results. A/B testing is a must if you want to increase conversions on your landing page. A/B testing gives you a clear idea about

unique views

form submissions

Click Through CTA Fees

Your landing page distractions, etc.

All you need to do is, design two landing pages with minor tweaks, carry out A/B tests, sit back and relax. You will notice the best possible results within 2 to 3 weeks, the key is to wait at least 3 weeks before you see the best results on your landing pages.