Instagram is one of the most popular social media platforms. People can share their photos and videos on this platform. It has also become a favorite place for businesses and brands to promote their products and services. After all, IG gives a lot of useful features to business owners that they can use to market their offerings. Using this social media platform has become a part of a routine for most people including me - I rely on Cox customer service to use IG especially on the go.
Top 8 Instagram Facts
Instagram is popular. And you may be surprised to know that almost a thousand images are uploaded on the platform every second. This app is also ideal for those who wish to discover new products as a lot of businesses run their ads on here. Let’s now have a look at some fascinating facts about Instagram.
#1. Facebook Purchased Instagram in 2012
A lot of people who use the platform are not aware of the fact that Facebook purchased Instagram in 2012. And those who know this might not know the price at which the app was sold. No, you don’t need to Google it now! It was sold for $1 billion. Don’t rub your eyes as you read that right! Ever since Facebook acquired IG, the platform has experienced a boost in growth and popularity.
#2. More Than 1 Billion People Use Instagram
There are more than 1 billion people who actively use Instagram monthly. This alone proves just how incredibly famous this platform is not just in the United States but all across the world. IG has a lot of handy features such as stories, filters, and Livestream which is what makes the app so attractive. Considering how many people use the platform, there is no wonder why brands prefer to advertise on the app. If you are a trainer and looking to get more clients on board then start making a personal training flyer.
#3. More Than 4.2 billion Likes Happen Daily on Instagram
“Likes” is one of the most used features on Instagram. People like the photos or videos of their friends, family, and even those of social influencers and celebrities. However, what you may not know is that over 4.2 billion likes happen on Insta every day.
#4. 5 million Videos Were Uploaded Within 24 Hours When Instagram Launched the Video Feature
Video is becoming the topmost content type. People love to watch videos. And the folks at Instagram knew this which is why they introduced the video feature in 2013. Just as the feature was made public, people went crazy and 5 million videos were uploaded within a day.
#5. Pizza Is the Most Shared Food on Instagram
People love to share pictures of their food on Instagram. Whether it be sushi or steak, they just can’t help but to take photos of it and share them with their friends on the platform. With that said, pizza is the most shared food on the app.
#6. 140 million Instagram Users Are from the United States
You may not know this but almost 140 million Americans are using Instagram daily. This is an excellent opportunity for U.S based businesses to target locals and run their ads. It sure would be a great way to attract new leads.
#7. Women Uses Instagram More Than Men
According to Statista, women use Insta more than men. To be precise, they use the platform 56.5% more than males. And guess what? It is just in the United States alone. Now imagine how it will be in other parts of the world.
#8. 80% of Instagram Accounts Are for Personal Use
Everyone knows that business owners use the platform to promote their offerings. And this becomes even easier if they do so from a business account. However, most of the accounts on the platform are for personal use. This is a good thing for businesses as they will be able to target more people.
Conclusion
And there you have it! These are some of the interesting facts about Instagram. This platform is as popular as ever and a lot of people use it for different purposes. And not to forget how this app is useful for businesses as well as it helps tremendously in lead generation.
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