Top 7 Tips for Finding Catchy Article Titles

Are you writing for your own blog but your traffic isn't growing? The quality of the titles of your social media posts and blog posts can impact your traffic. How is it possible? Quite simply because the title is what is seen first in an article or a publication…

We offer you 7 best practices for creating catchy titles and increasing traffic on your website.

1. The number 10, undisputed leader

The number 10 has always held a special place in human beings: it corresponds to the number of fingers that we have and is at the center of the decimal system that we use daily to make calculations.

It is therefore not surprising that posts containing the number 10 are on average the most shared on the internet. In the order of the articles containing X number of tips, tricks, etc., we see the number 5, then the 20, it's double, further on.

More surprisingly, the numbers 3, 4, and 7 are the ones that generate the most engagement after the 10 and the 5: the “round” numbers are therefore not mandatory to create captivating titles. The 6 and 8 are also good options.

2. Numbers to avoid

If there are numbers that work like thunder, others are much less efficient… The medal for the least popular number goes to 2, clearly below the average in terms of shares, especially on Facebook.

Other unsavory numbers: all those between 10 and 20, in particular 14, 13, or even 18, which are at the back of the pack (with a slight lead over 2).

3. Submit a list

Readers love digesting articles because they are quick and easy to read. Titles that begin with “10 tips”, “5 elements”, “Top 3”, “12 good practices” or even “6 errors” appeal to Internet users who hope to find several answers to their problems.

Internet users and readers in general love bulleted lists, that's a good reason to use them! There are many opportunities to use bulleted lists to present key points of a topic. Examples of topics that lend themselves to the use of bulleted lists:

6 tips for…
10 steps to…
5 good reasons for…, etc.

Bulleted lists break up your text and organize it. Better still, they make it easier for your visitors to read.

4. Think SEO

When writing an article, always think about the keywords that will help you improve your SEO. In order to choose the most appropriate ones, ask yourself what your readers would type on search engines to find your article. Why not do your own search engine results before you start writing?

If there are already articles on the same subject, try to stand out as much as possible and do not copy the same titles. This is a major asset for the SEO of your blog as well as for your e-reputation.

Do not hesitate to install an extension for SEO on your blog, it will allow you to customize the title tag and the meta description of your articles.

5. Think simplicity

It is advisable to write titles that are easy to understand and written in correct French. Ask yourself what do you really want to talk about in your article? This will help you find a good title that conveys an essential message. The golden rule of a good title: go straight to the point.

Remember that your potential readers will need to understand the content of your article from the title. By simply reading the title, the reader should immediately understand what it is about. If your title is inciting, it's even better, it will make him want to read more…

6. Thinking about seducing

Every day, thousands of articles are published on the web. Readers are therefore spoiled for choice and are very often in a hurry.

Ask yourself what drives people to click on one article title over another. This question will help you craft an attention-grabbing headline, so your articles become must-reads.

It is important to stand out from the competition and attract the reader as much as possible if you want to increase your traffic and build a good reputation on the web.

.7. Understand the questions people are asking

To take advantage of a content marketing strategy, it is still necessary that Internet users find and come across your content. One of the best ways to appear in the first search results is to answer a problem of your audience.