Dale Carnegie's famous book "How to win friends and influence people" talk about the feeling of being important. This feeling leads few people to reach the highest position held in a society like becoming president of a country and others to climb Mount Everest.
The feeling of being important is one of the reasons to buy any product and service. There are more reasons to buy any product and service which are as follows:
1) Finance & Money:
In order to live on this earth, everybody needs money. It is difficult to survive and maintain a proper life standard without money. For this reason, it is one of the main concerns for people to acquire money and multiply the money with some investment plans.
People are very keen to learn about various methods and techniques. In the hope to earn more money and double their savings. If you could suggest to them some plan and wealth creator company which helps to earn money. There would be a very good chance, they will buy that plan.
2) Safety & Security:
We are living in the era of the free flow of information. Every day some news related to theft, burglary and other bad news comes to our ears. So, it becomes difficult for people to live without fear. In this circumstance, they are looking for the safety and security of their own lives and their family too.
If any product and service like HDFC Life Insurance include safety and security of lives and money. It creates buying urge for them to buy that product or service.
3) Feeling of Importance:
Nobody wants to be treated like a worthless person and be ignored. So, people do all the necessary things like buying expensive watches, luxury cars and the finest clothes to be treated like an important person.
Sometimes they are so obsessed with this feeling that they want to do anything for it. There are several examples like jumping from high places to be noticed by everyone. Sometimes they want to be the first buyer of any product.
4) Healthier Life:
Living on this earth, people have many options to travel the other part of the world. Enjoy their lives by eating various types of food and going to parties. It can not be done without good health. Good health help people to live longer without any problem.
So, people are more concerned about their health. They want to do anything which keeps them fit and helps them to live a healthier life. For this reason, they buy various Health club memberships and join Yoga classes. Sometimes they buy products which keep them fit.
5) Love & Relationship:
People are social creatures. They always prefer to live together rather than alone. Sometimes they need praise and loving gesture from people to make their lives colourful. It gives them the motivation to live their life.
So, they look for people around them due to this reason. They like to marry and reproduce their offspring. Anything which makes this process easy. They like to buy it and subscribe to their services like tinder for dating, Matrimony.com and jeevansathi.com for marriage.
6) Personal Growth & Development:
People want to act and behave like other people, sometimes they want to influence other people with their idea. But it is not everyone's cup of tea. So need expert advice and transformation coach who helps them to grow in their life and influence other people around.
For this reason, people buy various personal development books like How to win friends and influence people, You can win etc. They also prefer to attend seminars by personal development experts like Tony Robbins and Sandeep Maheshwari.
7) Dominance and Power:
It is a common tendency of people to dominate others. In order to get the power to do so. They do anything like go for political positions and accumulate huge wealth. It makes them feel like having certain power. This helps them show their dominance.
To get power, people who are obsessed can do anything. They may join public speaking groups like Toastmaster and Tedx. So that they can influence people to give their money to buy some product or service.
These are a few reasons why people buy
There are several other reasons which motivate a customer to buy products and services. But these are some of the top reasons because of these reasons people often buy products and services.
It is very useful information for sales professionals to influence their prospects to buy their products. This information helps them to boost their sales growth drastically. It is also useful for general people to understand what leads them to buy any product and service from a psychological perspective.
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