Google AdSense is just one of the options available to you when trying to generate online revenue. Indeed, combining a number of the 7 Google AdSense alternatives we are going to discuss in this article can help you generate the highest revenue.
As we go through, the alternatives and talk about the pros and cons of each, I hope you find one that suits you and can best serve your business. Before we get into the meat of the article, though, it’s imperative that we define what an advertising network is and how they function. We will also highlight a few different kinds of ad network.
Without further ado, let’s get into it.
What is an advertising network?
Ad networks first appeared in the 90s, with the birth of online advertisement. They aid advertisers by helping them find and buy add inventory, by connecting them with multiple publishers. The term ad network refers only to online advertising.
They traditionally gather unsold ad space from a number of publishers, then offer it to advertisers at a fraction of the price publishers would charge for a direct sale. It is often called remnant or non-premium inventory.
More recently, some networks have started to take a different tack and have begun offering deals at a higher cost which allow advertisers to get excellent ad placement.
The difference between ad servers and add networks
Both ad networks and ad servers came into existence at about the same time, so it can be tricky to distinguish between the two. But what is the difference?
An ad server aids publishers and advertisers to set up, manage, track, and receive repots on campaigns.
First-party ad servers (a publisher’s server) - These enable publishers to manage their ad space, sell remnant space to add networks and report on the performance of ads. Publishers can also show ads sold through dealing directly with advertisers.
Third-party ad servers (an advertiser’s server) - Provide advertisers with a place to store ads, enable them to gauge how well campaigns are doing across different publishers by comparing metrics like impressions and clicks.
By contrast, an ad network is used as a broker for the sale and purchase of remnant ad space between publishers and advertisers.
7 Google AdSense alternatives
Here is our list of great ad networks you can use instead of Google.
1:. Code Fuel
Code Fuel offers search monetization solutions to publishers. It was founded in 2014. Using this network, publishers can boost their earnings, increase audience and customer engagement, and optimize their search traffic to increase conversions.
Publishers who want to scale up their business can use Code Fuel to monetize your browser extensions, search engines and websites and mobile apps. Code Fuel’s long-established connection with Bing and other search engines mean it can offer publishers higher pay-outs than some of its competitors. Code Fuel work on projects with a budget of $10,000 or more.
You can get access to the Code Fuel HUB to optimize and measure your campaign’s performance.
Features offered
Here are the key features you can use to boost your revenue.
App monetization - For monetizing both desktop and mobile apps, white-listed search engines, browser extensions and more. The technology powered by content providers and leading search engines allows publishers to offer visitors an experience optimized for high yield.
Website monetization - This is for those wishing to monetize their sites with product ads, shopping ads, text ads and news feeds. These are designed to engage your audience and increase click-through-rate and conversions.
Search mediation - This service is great for media traders and buyers who need to maximize their earnings from each visitor. Code Fuel offers fantastic flexibility, so they can run their campaigns across multiple platforms. Buyers get optimized landing pages to help increase the conversion rate.
Need a little more information before you choose an ad network? Here are the advantages of using this ad network.
You can manage everything from a single dashboard.
There are multiple options for monetization and maximizing your earning across various platforms.
You can keep an eye on how well your campaigns are doing using the tracking and analytical tools.
Will integrate with over 1200 quality publishers and allow you to access the best Google AdSense programs.
You can leverage ads, searches, shopping, and a high-quality news feed to increase the revenue you make from your website and content.
You need to have a medium-sized audience so that you can source customers or visitors with high intent, so if you are a small publisher, this network is probably not the best one for you.
What reviewers said
One reviewer wrote that the thing they liked best was how quickly the team at Code Fuel were able to monetize the browser extensions for Google Chrome and Firefox. They went on to say that it had helped them increase their revenue.
Click here to contact Code Fuel
2:. Add-cash
Add-cash is an online advertising platform founded in 2007 that serves publishers, affiliates, media buyers and networks around the globe. The team have more than 14 years’ experience in the ad tech industry and offer advanced optimization technology that can yield good results. You can use their advertising tools to help get your desired results. Publishers can use the platform to monetize web traffic with little effort, with relevant ads that will help increase conversions and revenue. You can make the process, profitable, simple, and even enjoyable with this platform.
Features offered
There are several helpful features publishers can use to monetize traffic and created targeted global advertising campaigns. Here are some of the main ones.
☆ Quick payments.
☆ Live stats.
☆ Clean ads.
☆ Anti-add-block technology.
☆ Simple integration.
☆ Global coverage.
☆ Real time reporting.
☆ Optimized ROI.
☆ Fast creation of campaigns.
Now let’s discover the pros and cons of using Ad-cash.
Pros
There are several ad formats you can choose from.
There is no added cost for handling transactions.
Offers anti-add-block technology solutions.
Offers potential to increase your revenue.
There are a number of payment options available.
Allows all types of traffic.
Good customer service.
Cons What reviewers said
Various reviewers on Trustpilot have praised the team at Add-cash, as well as the user-friendly platform, the ROI and decent quality traffic.
Click here to contact Add-cash
3:. Media Network
Media Network is among the growing raft of contextual ad networks that help publishers to monetize their blogs and websites by showing adverts and relevant tags containing keywords. It has a large customer base who advertise on the Yahoo and Bing network.
A Chinese consortium purchased it in 2015, and targets media houses, as well as small blogs. So, even if you have a small website or blog, you can start to earn money if you are receiving traffic from the US, Canada, and the UK.
Features offered
We’ve listed the primary features for you, but there are some more you can benefit from if you work with Media Network, like the large marketplace you’ll be a part of, which will give you a better chance of achieving higher earnings.
Native ads - The team works hard to display ads that match the design and layout of your site.
Mobile ads - This allows publishers to put responsive ads on their site that automatically resize adds to the screens of different devices.
Contextual ads - These are targeted ads displayed based on the content of a publisher’s website.
Media suite - This is a suite that’s self-optimized and able to analyzes substantial amounts of data. The data is used to match advertisers and traffic to increase publisher’s earnings.
Pros
Media Network still works with the Bing and Yahoo networks, which is a massive marketplace which can offer high-quality traffic.
It is free to join.
The adverts will blend with the design of your website and increase click-through rate.
Excellent customer support.
Cons
Visitors to your blog or website must double-click the ads before you can earn.
There is a 24-hour delay before you can see your updated revenue.
If you are receiving traffic from countries other than the UK, Canada, or the USA, you will not be able to earn money.
What reviewers said
The customer service and the speedy feedback you can get is judged as excellent by reviewers on g2.com, as has the user-friendliness of the website.
Click here to contact Media Network.
4:. Taboola
Publishers can use Taboola to expend their audience, monetize their websites using native ads and increase customer engagement. It displays native ads to help users find related content and new content they might be interested in. It also gives recommendations of content based on the browsing behavior of users.
It prioritizes user experience because users can filter and block content. As this network specializes in native ads, it could be especially useful for publishers seeking to monetize the mobile versions of their websites.
Features offered
The features of Taboola are designed to help publishers find new audiences, increase audience engagement, and monetize various platforms. These are the chief features.
Editorial insights - Publishers can use A/B testing to act on these insights and improve the content of their websites.
Audience exchange - Taboola exchanges traffic publishers already receive with third-party sites.
Publishers can personalize the experience of each user - This is done based on how people use their websites.
Sponsored content/native ads - These are great if you are looking for monetization of mobile platforms, and you will have the largest marketplace for native ads at your disposal.
Pros
Great for mobile monetization.
Detailed reporting.
Can reach huge audience and increase brand awareness.
Audience targeting and retargeting.
Publishers can keep tabs on conversion rates and traffic.
Cons What reviewers said
Reviewers praise the quality of the customer service and how easy the site is to use, according to Trust Radius.
Click here to contact Taboola
5:. Amazon for Publishers
Amazon provides a suite of services with both free and paid options. The cloud-based solutions help publishers grow their online presence, brand awareness, and develop and monetize their websites and blogs. Publishers can sell and manage ad space on their websites. It was established in 2009. Want to discover more about this network?
Features offered
Before we discover the verdict of reviewers, here’s a run down of the features, pros, and cons.
Responsive ads.
Large marketplace.
Tab integration.
Sever-to-Server bidding - This is integrated.
Centralized dashboard - You can make decisions quickly, because all the information you need is in one place.
Pros
Pages load fast.
Simple integration.
The unified marketplace.
Cons What reviewers said
The reporting interface is easy to use and can help you improve the experience for your users.
Click here to contact Amazon for Publishers
6:. Propeller Ads
Propeller Ads is a UK-based ad network that promises publishers the highest possible CPM rates. Traffic from the UK, USA and Canada gets the best CPM rates. Larger publishers might prefer to use CPM networks like Propeller Ads because you earn money regardless of clicks. It has worked with more than 150,000 publishers and has over 10 years of experience since it was founded in 2011.
The in-house algorithm enables better matching of publishers and advertisers. It is also a self-serve platform for advertisers.
Features offered
Here is a look at the major features.
Wide coverage - Propeller Ads claims to be able to monetize all your website’s content.
Add-block Bypass - This solution developed by Propeller Ads offers a way to monetize ads that may be blocked or filtered, by replacing them with ads that are not intrusive.
Click Under/Pop Under ads - These ads expand to fit the full screen if users maximize a window. This can help increase earning by helping advertisers and publisher get a better idea of user intent.
Push notifications - This an excellent feature who want to monetize content on mobile screens. Showing push notifications can help drive more traffic to websites and other relevant content.
Many ad formats - Formats available include banner ads, native ads, interstitial and push up ads for mobile and Pop Under ads.
It’s time to turn to the pros and cons of this network.
Pros
Simple set up process.
Multiple ad formats available.
Payment threshold is low.
Different targeting choices.
Don’t need to meet a traffic requirement before you can join the network.
More than one payment method.
Cons What reviewers said
According to reviewers writing on g2.com, the low payment threshold is easy to reach if you have decent traffic. The speed at which you can withdraw payments is good too. Opinions on the quality of customer service vary.
Click here to contact Propeller Ads
7:. Revenue Hits
A self-service ad network founded in 2008, Revenue Hits has worked with over 20,000 publishers. It helps people earn money from their digital assets though the purchase of add inventory. They help people get ad space for the best value. They have a block solution, which helps publishers recover revenue by replacing standard adverts with non-intrusive ones.
Features offered
Here are the key features of Revenue Hits.
Only clean adverts permitted and an add-block solution helps increase revenue - You won’t find ads for offensive or inappropriate content. Non-intrusive ads that are less likely to get blocked. Therefore, publishers can potentially earn money from them.
Global coverage - They claim to be able to provide a 100% fill rate. The ad-block solution helps with this.
Multiple ad formats available for desktop and mobile devices - These include banner ads, Pop Under ads, footer ads, shadow box adds and floating banners. The ads displayed depend on the content of the website. If it were an automobile website, ads for automobiles would show up, for example.
Pros
Revenue Hits works on a CPA (cost per action) model, which is sometimes perfect for publishers with varied business models, like subscription plans and e-commerce.
It has partnerships with over 5,000 advertisers who are willing to buy traffic without taking a commission.
As Revenue Hits is a self-serve network, publishers have a good amount of control, so they can add and remove adverts as they like.
Cons
Does not offer real-time reporting. Publishers can still track a campaign, performance, though.
Publishers are not allowed to compare the performance of Revenue Hits adverts with its competitors.
Only supports animated placements and display ads. Publishers need to investigate other solutions if they wish to show innovative or video ads.
What reviewers said
A review on monetizepros.com cites Revenue Hits as the first serious rival to Google AdSense to emerge and recommends it to publishers looking for ways to increase revenue. It was founded by publishers, so is designed to cater for them. Another review at bloggerspassion.com says that one of the best features is the retargeted, contextual add serving, so publishers can quickly maximize revenue.
Click here to contact Revenue Hits
How do ad networks function?
Add networks group lots of publishers, together to provide them with the ad space they need. Advertisers set up the campaign requirements and fill in the details of their budget, target audience specific niche etc., in the network’s campaign management panel. Alternatively, they can choose to set up pixels from a third-party server for the purposes of consolidated reporting on campaigns running on various networks. The publisher, then, adds the tags of the ad network on their website.
Then the ad goes live. The advertiser has no need to deal with the publisher because they can track the progress of the campaign in the campaign management panel. As the number of publisher sites has increased, so as have the number of ad network they can use to sell leftover inventory.
Advantages of using ad networks
As the benefits you can derive vary according to which side you fall on, here are the advantages broken into two categories,
Publishers
The chief benefit for publishers, the chance to sell ad space that was not sold through direct-to-advertiser sales. This doesn’t mean that the publishers will be able to sell all their ad space and achieve a high fill rate.
Advertisers
The benefits for advertisers are more manifest. Using ad networks can save time, increase the scale and reach of campaigns, and provide a centralized hub for all campaign reporting.
The difference between ad servers and add networks
Both ad networks and ad servers came into existence at about the same time, so it can be tricky to distinguish between the two. But what is the difference?
An add server aids publishers and advertisers to set up, manage, track, and receive repots on campaigns.
First-party ad servers (a publisher’s server) - These enable publishers to manage their add space, sell remnant space to add networks and report on the performance of ads. Publishers can also show ads sold through dealing directly with advertisers.
Third-party ad servers (an advertiser’s server) - Provide advertisers with a place to store ads, enable them to gauge how well campaigns are doing across different publishers by comparing metrics like impressions and clicks.
By contrast, an ad network is used as a broker for the sale and purchase of remnant add space between publishers and advertisers.
Types of add network
There are three main types of add network.
Niche networks - These also referred to as specialized or industry-specific and usually target particular industries or niches. They may target publishers or developers, for instance. They typically oversee high-converting, specific industries.
General networks - General networks deal with a huge audience and help you collect vast amounts of data on a broad swath of consumers.
Promotional networks or platforms - These platforms allow you to run and manage numerous campaigns across many add networks, using multiple different resources. These promotional networks can help refine your campaign, calculate costs, and give you access to valuable marketing resources.
Conclusion
There you have it. There’s no need to rely on Google AdSense to make money from your website or blogs. You can give any of these fantastic 7 AdSense alternatives a whirl and reap the benefits of some excellent features described. Our favorite alternative is Code Fuel, because of the degree of flexibility offered that allows publishers to run multiple campaigns simultaneously. Why not try it out today? Soon, you’ll be able to watch as your revenue begins to increase.
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