Top 6 Ways to Make Money from Instagram in India

Top 6 ways to Make Money from Instagram in India

1. Brand Partnerships

As a content creator, you can partner with brands to promote their products and services. Instagram has placed some restrictions on sponsored content that you will have to follow. Creators are not allowed to promote products like drugs and weapons.

The average revenue you earn from sponsored content is usually determined based on your existing follower count and engagement rate. Both the rules created by Instagram and new rules framed by ASCI mandate that you disclose paid partnerships. To understand what qualifies as sponsored or paid partnership, we recommend that you read the full list of scenarios listed by Instagram.

2. Promote Affiliate Links

Affiliate marketing allows you to earn a commission for promoting other companies’ products and services. As a content creator, you can partner with brands or affiliate marketing networks like Commission Junction to promote various products and services relevant to your audience.

You can promote affiliate links via your bio, captions, videos, and posts to your audience. Content creators can expect to earn 5-15% commission on every sale. If you are confused about which affiliate marketing programs in India will suit your channel, we have developed a comprehensive list that you can check out by visiting the link above.

Suppose you are new to affiliate marketing and are looking to learn more we also have a beginner’s guide to affiliate marketing which will be beneficial for you. Most content creators would agree that affiliate marketing is among their strongest channels to make money from Instagram in India.

3. Sponsored Content

Brands usually collaborate with Instagrammers to promote their products and services; unlike brand partnerships, such deals are more transactional in nature. As a content creator, you will be expected to promote a post or video to create awareness for the brand that you are partnering with.

Unlike brand partnerships, such deals are usually managed by marketing agencies that work with the brands. The average revenue per post again, as mentioned earlier, is determined by the number of followers and engagement rate.

4. Shopping

If you have a product that you want to sell on Instagram, the platform allows you to set up a store. This requires you to create an Instagram for business account and create a product catalog. Once you have set up your product catalog, you can promote it by making all your content shoppable. You can tag products on Instagram products on the Instagram surface. You can also organize products in different collections.

Instagram also provides rich insights on your store’s performance. Instagram Shopping is only available for managed clients in India currently. You can also promote your store with Instagram ads in case you have your own website. Shopping will continue to grow as one of the best channels to make money from Instagram in India.

5. Fan Membership & Exclusive Content

Patreon is a membership platform that allows artists and creators to earn a monthly income by providing rewards or perks to their subscribers. The easiest way to promote the Patreon link is by placing it in your Instagram bio. Additionally, the Patreon link can be also be placed in your posts and stories published on the platform.

Another effective way to promote your Patreon account is to conduct a giveaway contest. When setting rules for the contest, you can specify that the follower has to opt for the Patreon membership to be eligible for the contest.

The Patreon account can be utilized to publish long-form videos, including tutorials, step-by-step guides, and behind-the-scenes content from your channel.

6. License photographs and videos

As a content creator, you can license your photographs and videos to select brands. If a brand chooses to use your photograph or videos, they are obligated to pay you a fee to use them.

But this is clearly a very complicated domain, and the recent policy changes that Instagram has made only complicate it further. The platform’s terms clearly state that they have a non-exclusive, fully paid and royalty-free, transferable, sub-licensable, worldwide license to use user’s content. This means Instagram has all the rights from the original content owner – aside from it being not an exclusive license.

If you register your content under creative commons, this allows people to use your work with attribution. Under creative commons, you have different types of licenses which determine how the image can be used.