Top 6 Advertising techniques

MEANING OF ADVERTISING

Advertising is a paid form of mass communication that consists of the unique message sent by a specific person (advertise or company) to a particular group of people (listeners, readers, or viewers ) to a particular time for a specific period of manner specific goal.

        In other words, Advertising includes oral, written, or audio-visual messages addressed to the people to inform & influence them to buy their products.

DIFFERENT MEDIA OF ADVERTISING

PRINT MEDIA

Print Media advertising is a form of advertising that uses physically printed media such as magazines & newspapers to reach consumers & prospects and is the oldest & most effective type of advertising.

NEWSPAPER ADVERTISING

Newspapers contain news, opinions, service information, entertainment messages, and public materials.

MERITS:-

• WIDE COVERAGE - Newspapers reach all markets and group
• QUICK RESPONSE - Newspapers are carriers of current
• REGULAR & FREQUENT - Newspapers are printed daily.
• ECONOMICAL - Newspapers advertising has the lowest cost реr reader.

DEMERITS

• LIFE-SPAN- An individual takes 15-20 minutes to read a newspaper
• READERSHIP - An illiterate person cannot read a paper

MAGAZINE ADVERTISING

Magazine advertising is the ads people see placed throughout publications. These continue to be an effective form of communication to target audiences.

MERITS

• Magazines can be read leisurely, creating a better impact
• Constant reading creates a lasting impression
• Wide variety leads to advertisers choosing which audience to target
• Available at national and international markets.

DEMERITS

• Limited Circulation
• High price
• More extended procedure to place ads in a magazine

ELECTRONIC MEDIA

The media which uses electronic energy to transmit information to the end-user is called electronic media. This plays a significant role in the marketing campaign. Also, it is more effective than others.

RADIO ADVERTISING

This can be defined advertising can be at in as "word of"mouth on a wholesale level." This "messages different regional languages. Radio has been a traditional medium of advertising in India.

MERITS

• Comprehensive Coverage it can reach any household
• Radios can reach illiterate people
• Presence in between songs enhances memory value
• It was broadcasted at regional, national or international levels.

DEMERITS

• More people prefer television
• Visual effects are absent
• Advertisement has to be brief.

TELEVISION ADVERTISING

Advertising on television usually means running a TV commercial, typically between 15-60 seconds in length. This is the latest and a fast developing medium of advertising and is getting increased popularity these days.

MERITS

• Wide Coverage
• Both audio & visual effects are present
• Advertisers can select channels on which to advertise.

DEMERITS

• Expensive
• The viewer generally changes channels

OUTDOOR ADVERTISING

This type of advertising includes posters, placards, electric displays, neon signs, skywriting signs, sandwich-men; this is also known as & 'Mural 'dvertising.' The 'ain aim of this is to catch the attention of passersby within a twinkling of an eye.

MERITS

• Comprehensive Coverage leaving influential impression people on
• Suitable for making the product popular & creating ba rand image
• This is more durable

DEMERITS

• Sticking bills & posters destroys the walls of effects the cleanliness
• Media like skywriting, balloons are expensive

SOCIAL MEDIA ADVERTISING

Social media advertising as advertisement served to users on social media platforms. These are used to promote business or tools to promote trade and create awareness about their brands. Popular social media platforms include Facebook, Instagram, etc.

MERITS

• Lower costs Help Helps reach compared to other methods.
• HIt helps reach more people
• Growing social media gives a broader reach.

DEMERITS

• High risk of negative feedback
• Heavily relies on ads.

CONCLUSION

The world of advertising is certainly not what it used to be. We make fewer & fewer print ads. Complexity in storytelling from TV series to trans-media marketing programs is often more effective than the single focus that prevailed in the single-minded focus that won in the years after the Creative marketing revolution of the 1960s. And in an age of social media & mobile technology, utility is replacing message-based marketing altogether.

REFERENCES

Books - Ogilvy on advertising-David Ogilvy              Advertising & IMC- Dancy Mitchell.

      Site-marketingsvolution.com

              wikipedia.com

              theguardian.com