YouTube is a platform that attracts audiences all over the world. YouTube was founded in 2005, and its popularity has skyrocketed as more people have access to the Internet. Although various other platforms such as Vimeo, Vidme, and Dailymotion have tried this, YouTube is unwavering in its work. Over time, YouTube has attracted the attention of marketers around the world. Advertising soon began to appear on YouTube, from banner ads to video ads, all of which are built on Google’s solid infrastructure.

Why Should You Be Interested in YouTube?

• YouTube has more than 2 billion users worldwide. A large portion of these audiences can see your products and turn from users to buyers. (SproutSocial)
• 8 out of 10 marketers rank YouTube as one of the best platforms to promote their products or services. ... (Oberlo)
• People watch 1 billion hours of YouTube every day. By watching this video, you are contributing to that number. (Oberlo)
• 62% of companies use YouTube to host content. These may be videos of your products, tutorials, event announcements, etc.(Oberlo)
• 70% of YouTube watch time occurs on mobile devices. This means you will consider mobile users when creating YouTube (SproutSocial) ads.

YouTube Video Ideas for 2021

1. Behind the Scenes

These videos are a great way to show your audience how your business/brand is performing. This allows you to show the company's internal operations and the human side and is easy to identify. They also help increase views and engagement.

This is an example of this type of video. In this video, Amazon demonstrates the storage and delivery process of its products. The video includes pictures of the factory and interviews with many people working there, highlighting the importance of their role in the success of Amazon's services.

2. Company Culture

The corporate culture video explains to the audience your company’s goals, values, and reasons for existence. The audience interacts with these videos because they usually include interviews with people about why they like to work there.

This is a perfect example. A popular domain name registrar that showcases your fun, inclusive and dynamic work environment explains why employees continue to work there.

These videos can attract your audience and attract the attention of potential job applicants. It also gives the audience a glimpse of the company's atmosphere.

3. Meeting the Team

The brand is as strong as its team. These videos help build a personal relationship with your audience because they show people that they are making products/content that the audience likes.

Become the mascot of your brand. This is an example. This Olympus Group video tells the story of a pet brand and many successful people.

4. Product Showcase or Announcement

The product introduction video aims to showcase the features and advantages of the brand’s latest products. These videos are usually short, concise, and tell the audience exactly what they need to know. Product advertisements can be used to make the audience see more clearly.

On the product or service rather than on the product introduction. You can also enable comparison with previous versions and competitors. This example from Apple provides a simple, smooth, elegant, and concise product appearance concept.

5. Event Announcement

These videos will help create excitement for upcoming events. They also allow you to interact with your audience, arouse their interest, and even learn more about the event. Join some of the smartest technical professionals, the most innovative companies, etc., to add vitality to the event.