TOP 5 WAYS TO INCREASE YOUR WEB TRAFFIC IN 2022 (Part 1)

You have chosen a great product and developed your online store. Now all you need to do is figure out how to drive traffic to your website and sales will start to grow. We will also show you what the experts are doing to increase the number of visitors to your online store.

And if you're wondering: how can I increase traffic to my site? We share some tools to help you know how much traffic you're already getting and where it's coming from.

Next, here are five ways to increase access to your site in 2022.

#1. Add new products and content to your website frequently

Since one of the factors that determine the popularity of Google is the freshness of its content, it is a good idea how to increase visits to your website is that you also update the content of your website on a regular basis, daily if possible.

But this is not just a good SEO strategy. It is also a key factor for users to return to your website. Because if you have something new to show them, they are more likely to continue visiting your site to find out.

# 2. Offer exclusive content within your website

Start a blog, create a free course, develop Slideshare presentations, host webinars, and post relevant content on your website. Keep a regular publishing schedule and allow users to subscribe and thus have a reason to return to your website.

# 3. Create quizzes with the option to share the results

Quizzes are a very effective tool to gain subscribers that you can use in your content marketing strategy. In 2016, LeadQuizzes users had a 33.6% conversion rate. Not only will you be able to use users' emails to send them advertising in the future, but you will also have data about them through their questionnaire responses.

But let's get back to the main goal: traffic to your website. When users take a quiz, they will be able to share their results on social networks, and their contacts will be able to click on the link to take your quiz too. You can use this strategy to generate more traffic and grow your email list at the same time.

The JUSTFAB online shoe store has a quiz on their style and shopping website. And they use the answers of the users to offer them what they are looking for.

#4. Make a podcast

51% of Americans have listened to a podcast, and 32% regularly listen to a podcast at least once a month. This audio format has a huge audience, so running a podcast to support your brand can also help drive traffic to your website.

Podcasting can benefit you in many ways on how to increase visits to your website:

Brand Awareness – Users will be able to discover you first through your podcast and then visit your website to learn more.
Cultivate relationships with your customers : Give added value to your customers through the content of your podcast. You can incorporate an interactive component to give them a closer and more personal experience with your brand.
SEO – If you transcribe your podcasts, you can embed audio and post the text within the blog on your website, giving you more opportunities to appear in Google for relevant keyword searches.

# 5. Host contests and giveaways

By running contests and giving away giveaways as a regular part of your eCommerce strategy, you'll give users a reason to visit your site and increase your free web traffic. This is not to mention the word-of-mouth marketing you will get, especially if as part of your strategy you ask users to share your campaign on social networks.

When users enter your contests, you will also have the opportunity to sell to them in the future. Almost a third of the participants will be willing to receive information from the brands.

Plus, you'll have specific information about them in regards to their interests, so you can tailor your strategies to their buying preferences. Personalization is a huge opportunity for brands, as 71% of consumers are frustrated when their experience is impersonal.