Top 5 tips to build a successful social media presence

 We all know that now, more than ever, social media presence is vital to brands. Whether you own a restaurant or a company that offers logistics services, being present on social media platforms is a weapon that, used properly, can attract customers, build loyalty and build a flawless image of the brand.

 It is impossible for your company's customers not to be among them.  

So, to make sure that you build a successful image and presence on social media.

 Here are some tips to help you in this endeavor:

 Planning planning planning

 Create a calendar of social media posts. This should include planning the content you want to distribute 30 days in advance. Also, if your posts have been scheduled in advance, it's best to check them a day or two in advance to make sure they're still appropriate. Moreover, if there is a live event or an important opportunity in real-time through which your brand can be positively promoted, take advantage of the opportunity.

 Encourage employees to support the brand

 Every employee of the company can be a micro-influencer and a brand ambassador. Encourage them to distribute posts, content and solidify the authenticity of the brand. Posts will always be more relevant if they are shared by one person, not a brand. People cannot identify with a brand on a personal level, in the same way, they do with another person.

 It looks more

 The visual always wins over the text. This is not just on Instagram but on every social networking platform. Try to make each post more attractive and pleasing to the eye and less mundane and administrative/informative. In this sense, it is ideal to limit the text. Many platforms have regulations regarding the amount of text that can appear in ads. For example, Facebook and Instagram reject paid ads that contain more than 20% text in the image.

 Customize and optimize communication for the platform

 What works on some platforms does not work on others. Some types of posts are more efficient for certain networks. A video must be limited to the correct size and requirements for each platform.  

 Moreover, most of the videos shared on Facebook are viewed without sound, so the visual part should be done carefully.

Create a voice for the brand

 Try to outline a brand voice, a friendly voice. You can write a good copy in the same way you talk to a colleague or friend. The most successful are those who approach a conversational tone. Of course, this applies if certain regulations do not intervene.

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