The best news is that the majority of people who receive permission-based e-mails open, on average, 78% of them. Spam! Spam! Spam! I don’t need any Viagra! The average consumer receives more than 300 emails a week, 62% of which are spam. While 89% of users cited spam as a major concern in 2003, that number dropped to 85% in 2004, proportionally to an increase in the use of spam-fighting tools. The most important, tactic is to make sure your email marketing service provider has a good relationship with ISPs. In a recent study by DoubleClick, email users were 72% more likely to respond to a business e-mail if its content was based on the interests they had specified. Another 42% clicked on an email link for more information, then purchased the product at a later time. Booming: 73% of consumers have redeemed an online coupon for an online purchase, and 59% have redeemed an online coupon offline. All companies sending business emails in those categories said between 71% and 80% of recipients have purchased their products because of an email campaign. There’s no need to fret if your company doesn’t fit in to one of those industries. The average click-to-purchase rate has increased nearly 30% since 2004 and the average orders-per-email-delivered rate has increased more than 18% since last year. Stats tracking: Who are my real consumers? E-mail marketing is an increasingly popular tool in effective CRM, and it’s about time more businesses recognize that. First off, if your provider’s email services for business do not include detailed, real-time tracking, you’re getting a raw deal. Real-time tracking is now an industry standard, and it’s highly valuable, as it allows you to see the exact moment a user opens your campaign, clicks on your link and makes that purchase. Studying your users can help you improve your communications efforts, so each campaign performs better than service providers also let you compare the performance of your campaigns. According to a recent research, only 5% of marketers are very confident in the measurement of their online marketing efforts, while 26% admit the low confidence comes from a lack of knowledge when it comes to measurement, But if you aim properly by following these essential rules of play, you should soon be reaping the same major results as so many online and offline businesses.
This means that you must always carefully scrutinize every e-newsletter that you send to your list to make sure it is within the bounds of your customer agreement. Your customers are trusting you, expecting your emails to them to be relevant to their interests and useful in some way to them. Otherwise, they certainly stop reading them, and most likely will start unsubscribing from your list. One thing you most certainly don't want to do is to start sending them emails with commercial offers that are unrelated to your core business. This is suicide and will cost you dearly in the long run. For example, if you run an e-newsletter pertaining to your real-estate development course, don't start bombarding your customers with emails, or even ads in your e-newsletter, pitching your latest auto-detailing info course to them. You also want to make sure your e-newsletter doesn't degenerate into nothing more than a glorified sales pitch for your stuff. Your customers are savvy and will know when they being hyped-to. Keep your promotions and links to your website subtle, yet still present, and you'll build trust with your customers. Eventually they'll realize you're not just a fly-by-night course-pusher wanting to make a quick buck, and you'll start to see more sales as a result. Your email list is a potential gold mine for you, but you must treat it with care and caution. Do so, and it will reward you many times over
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