(1) Instagram
A longhouse of influencers, brands, bloggers, small business owners, friends, and everyone in between, Instagram has surpassed more than 1 billion monthly users. If you wonder if a good part of your audience is spending time on the platform, the answer is probably a resounding yes.
Who's on Instagram (and Why): Instagram has become one of the most popular social media platforms for teens and adults, especially in the U.S. 40, then Instagram is ignored.
Instagram Functional Content: Beautiful photos, amazing views, unique designs, a selfie-style video that speaks directly to your audience, and the integrated theme of your content will help you stand out on Instagram.
You Must Put Instagram First If Your Target Audience is under 40, running a lifestyle, eCommerce, or photography business.
(2) Youtube
YouTube ranks as the second most popular search engine in the world today, after its parent company, Google. Suppose your business could benefit from producing video tutorials or walkthroughs, visual instruction content, product reviews, or interviews. In that case, this social media platform needs to reach more than two billion of its users a month.
Who's on YouTube (and Why): 73% of U.S. adults report regularly using YouTube, with severe torture at the age of 15 to 34 years. YouTube is very popular among both men and women, and usage often increases alongside income and education.
YouTube Most Active Content: Video Only. Depending on the type of business and your audience, long video content and short forms may work well in this forum. Most viewers open up a combination of education and entertainment, so whether you are teaching your audience about emerging marketing strategies or streaming a video game, work hard to keep their attention throughout your videos. You can also consider getting into popular YouTube practices such as baked videos (especially when making a brand new product) and "me" content that takes viewers with you. Additionally, if you start a YouTube channel, you feel like sharing. Collaborating with YouTube influencers who are happy with your goal can help you check the water before going inside.
You Must Put YouTube First If Your Audience is under the age of 50 and uses video content as a means of learning or entertainment.
(3) Facebook
With nearly 2.5 billion users, Facebook puts the world's largest social networking site down. While that ensures that some of your audience uses the platform regularly, it develops a bad reputation among new users who turn to different places.
It doesn't matter; if your product benefits from sharing industry-related news, uploading videos (short forms), graphics, and other visual content - especially if your primary audience is over 30 - then consider being on Facebook. You may also consider using Facebook groups to gather your customers or community in one online location. Facebook groups, unlike Facebook business pages, are not for advertising but can help create conversation.
Who's on Facebook (and Why): 68% of U.S. adults report using Facebook, and 51% say they work multiple times a day. Consumption is evenly distributed among men and women, while users tend to be more active as they grow older (significantly beyond the number of people aged 40+).
Facebook's most compelling content: Your most exciting content, including or divisive, is more likely to spread on Facebook. Rely heavily on short videos, captivating images, and fascinating articles to attract an audience. For Facebook groups, interactive content and chat starters are the way to go. Think of live streams and parrots.
You Should Give Priority To Facebook If You want to reach an adult audience and have visual (or video) content that can capture their attention, persuade them to respond quickly, and make them happy to share with their friends. Or if you are looking for an easy way to build an online community around a topic or business.
(4) Twitter
While Twitter's monthly active user numbers have fluctuated by 300 million for a while now, 40% of those active users on the site multiple times daily suggest that they are more likely to be involved if your audience uses the platform. The popularity of this social media site remains high among tech-savvy users and is particularly applicable to B2B verticals related to business, marketing and politics today.
Who's on Twitter (and Why): 63% of Twitter users are between 35 and 65, and men make up about two-thirds of those people.
Twitter's most compelling content: Twitter has become the most popular place to connect with the latest news, digest content, and bite, and communicate directly with your users in real-time. Videos and photos are often very conspicuous, but a well-written tweet written with time still works fantastic when you jump on the headlines and are particularly clever.
You Should Put It First If Twitter: Your audience tends to look at mature men between the ages of 30 and 60. Try a combination of content types ranging from instructional videos, visual effects, and discussion threads that provide tips and ideas.
(5) TikTok
The new blockchain is less than two years old but has received more than 1 billion downloads of its video-based program during its first year of operation. Today, TikTok reportedly sees more than 800 million users a month, placing it among the top social media platforms in terms of user numbers.
Who's in TikTok (and Why): About 50% of TikTok's audience is under the age of 35 in the U.S., with most of those listeners focusing on those between the ages of 16 and 24.
TikTok Functional Content: Fun, interesting, funny, and sometimes thoughtless video content, often set for popular songs. Consider the range of a fun video music style.
You should Prioritize TikTok if: You want to reach (and entertain) younger audiences with video-based content that is not always directly linked to your products or services. Excessive self-esteem in this arena will not build a loyal fan base, so be prepared to take the initiative.
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