Top 5 Reasons Why Amazon is the king of e-commerce

At present, if someone tells you that he has decided to quit his job to start an internet business, you would consider him brave.

In 1994 you would have considered him crazy, especially since Amazon founder Jeff Bezos was a vice president at a firm on Wall Street.

Seeing that the internet revolution was taking off, he made the decision to quit his well-paying job, and embark on the internet waters.

Think for a moment where you were in 1994. If you were already born, most likely you had not yet heard of the internet.

But today, almost 25 years later, some analysts rate Jeff Bezos as the best CEO in the world.

And in part, it is because Bezos is a visionary, ahead of his time.

5 Lessons that every e-commerce company can learn from Amazon

If you have bought from Amazon, you know that the service is designed to make your purchase very easy and pleasant.

In fact, if you have bought from Amazon and then bought from other e-commerce stores, the first one will have generated an expectation that is difficult to achieve.

That is, other online stores do not meet the expectations created by the good service of Amazon.

But the aspects that we will mention below are the ingredients that have led the company to be one of the world leaders in electronic commerce:

Personalization and Upselling:

A seller friend who is not familiar with e-commerce told me: “To sell, you have to know what to offer each customer.”

Knowing your customer is more important than ever.

Amazon does a good job of keeping track of all customer data and using it to make recommendations for future purchases every time the user logs in.

Take advantage of reviews and product information.

Jay Baer says in his book Youtility, that users currently research a product 6-10 times before buying it.

Amazon is leveraging user reviews to drive more sales.

For a digital customer to decide to buy, it is necessary to provide them with enough information to make them feel safe.

Allowing comments and providing accurate and useful information in product reviews will help any e-commerce site sell more products.

Amazon bets on simplicity

When you arrive at Amazon's site, you don't see any flashy graphics or interesting pages. That is purpose.

Amazon knows that its customers are there to buy. This means that the site doesn't really do anything else.

The lesson here is: try to maintain your site and keep the page as simple as possible.

What's important about this aspect is that simplicity is evident throughout the user experience:

The search
The comparison
The Review of Reviews
The pay

Amazon delivers on the brand promise

The original name of the company was “ Cadabra ”, but a lawyer mistook the name for “cadaver”, so it soon became clear that the name had to be changed.

Although initially, the main product was booked, Bezos already had the vision to expand the product categories.

Amazon bets on Innovation

Amazon was not the first online company, but it is one of the most innovative.

Amazon's success began with a narrow category of products: books. But it didn't stay that way.