Top 5 Marketing Strategies to make a good Marketing Mix

If you have a business or entrepreneurial project and you are considering how to make it known, this list may help you. It is a compilation of the 5 most outstanding marketing strategies that a brand can use to reach its public. Choose the ones that suit you best, combine them, shake them up and make a good Marketing Mix!

The ways that a company currently has to make itself known and reach the public are multiple. There are many tools to attract and retain customers in exchange for satisfying their needs. We have made a compilation of the most important ways to do marketing and we want to share it with you without commercial breaks or interruptions

The 5 great ways to do marketing

To begin with, we are going to differentiate five major areas of marketing that encompass all the others and that define the different ways of "approaching" the consumer that advertising has.

1. Interruption Marketing

It is the type of marketing that has always been practiced in traditional media. It consists of interrupting the user in her activity and offering her something attractive that captures her attention.

Consumers are quite tired of this form of advertising and usually, run away from it because it is annoying. In fact, a very common practice when viewers watch television is to zap when commercials arrive. In addition, for brands and companies, it is an expensive option that does not allow them to target exactly the customer profile they want to capture. But Interruption Marketing also has its advantages. Results are proven to be quick and easy to measure.

2. Indirect or Permission Marketing

Unlike interruption marketing, this way of marketing is not as direct and invasive. It's not pure advertising. It is a more subtle way of attracting potential consumers by offering them content and material of interest. With this Indirect or Permission Marketing, it is possible that the user is often not even aware of the brand strategy behind it. To this group belongs, for example, Content Marketing that we will see later.

3. Referral Marketing

Before defining it, I ask you a question. Imagine that there are two very good-looking restaurants that you would like to try. One you know only from seeing it on the Internet and the other has been recommended to you by several friends. In which table do you reserve? If we did a survey among our readers, surely the majority would choose the second option, right? Well, that's Referral Marketing! Take advantage of “word of mouth” (or “tweet to tweet”) for the benefit of a brand. Because in the end...

[Tweet "There is no better advertising than the good opinions that customers transmit to their environment."]

This type of marketing is widely practiced on social networks, especially on Facebook, where the ability to spread viral recommendations is brutal. To do this, companies must have registered consumers satisfied with their services. Those customers can become the best brand ambassadors.

4. Loyalty Marketing

In advertising, it is often said that keeping a customer costs 10 times less than getting a new one. Following this maxim, many brands are committed to Loyalty Marketing. In other words, use techniques and resources so that customers remain happy and do not go to the competition. The goal is for the relationship between the company and the consumer to be as lasting and satisfactory as possible. A good way to achieve this is by getting to know the buyer well (knowing their tastes, opinions, hobbies...) in order to then offer them what interests them the most. Another loyalty strategy is to have special details with the client such as gifts, offers, discounts, or exclusive products.

This form of marketing works very well on platforms like Facebook or Instagram.

One of the main tools used to retain customers in marketing is a CRM (Customer Relationship Management) so you may find it interesting to take a look at our article on 6 Examples and creative techniques for customer loyalty with a CRM.

5. Sponsorships

It is one of the most used marketing strategies and to which brands dedicate a good part of their budget. It consists of sponsoring events (sports, musical, cultural...), content (blog articles, for example), videos, workshops, conferences, or event spaces. The purpose of sponsorship is usually twofold: on the one hand, there is a commercial objective and, on the other, it serves to enhance the brand image. The fact that a company appears linked to certain events and is behind them helps to create and strengthen its branding. Social networks in this case are used, above all, to spread and publicize these Sponsorships.