Top 4 ways to make more money with social media marketing.
I'm sure you've heard plenty of stories of how people have built a million dollar empires overnight using Facebook. But if you ask real business owners, the fact is that many of them haven't figured out "Facebook" and how to use social media to actually make money.
After reading this article, you've heard four proven strategies that will help you get more business income, are easy to implement, and will change your business results.
Contrary to popular hype, social media is not a magic wand for generating instant sales. However, it is a very important part of your overall marketing strategy.
Here are four proven tips to boost your business brand and increase your profits using social media:
1- Brand Visibility.
Social media is a powerful branding tool for your business. It allows you to instantly increase your business visibility, expand your reach and develop relationships online.
It's an effective way for people to verify what you're all about; when you provide helpful tips and information, it builds trust and rapport. This opens the door for direct connection and engagement with your audience.
However, many businesses quickly establish a social media presence without much thought or planned effort.
Some important areas to pay close attention to are having a graphic designer create a cover image that matches your website branding; this can add polish and professionalism to your Facebook presence.
To ensure you're sharing a consistent marketing message, you'll want to take the time to fill out your "About Me" section and profile properly. And you definitely want to use a professional headshot for your profile picture.
Also, make sure your social media content is specifically aimed at your ideal audience. A consistent brand message works as a powerful tool to attract customers who are interested in what you have to offer.
2- Website Traffic Generation.
A good lead is not just any lead; social media will help you drive qualified traffic to your website.
Social media puts prospects in charge; they select and click on what interests them when it suits them. Millennials in particular demand what they want, when they want it. The result is “hot leads” who are very interested in what you have to share. This is a much more effective approach than cold calling or "spam" email marketing.
Social media gives you a platform to post content, benefits and special offers that can drive readers to your site to learn more.
Facebook now includes a button that makes it easier to drive visitors to your website. This gives you the ability to Book Now, Contact Us, Use the App, Play a Game, Shop, Register or Watch a Video right on your page.
In addition, it can be difficult to stay on top of search engines to increase traffic for key phrases. Therefore, social media is a great traffic generation tool that is available to everyone. It's easy, and you don't need to be a "tech geek" to implement it effectively.
3- Building a database.
Everyone knows that the money is in the list, and social media will help you build a robust marketing list. Starting an email marketing list from scratch can be challenging, but social media allows you to build targeted lists of your ideal prospects.
For example, if you have three main customers: divorced women, middle-aged women, and empty nestlers, you can create a separate special message written for each of these groups. By offering these free messages on social media and using targeted ad campaigns that require people to subscribe, you fill your list with potential leads. You could take this a step further and organize your general audience into targeted email lists to which you can email additional resources, offers and products for this unique audience.
Sharing more relevant messages and offers can significantly increase conversion rates. Use social media to share free audio, special reports, videos, checklists and other tools that can help you build your email marketing list.
4- Lead nurturing.
Social media is the first step in building a relationship. Making the first contact with a new prospect can be difficult, and social media makes it easier.
Try to be a genuinely caring and helpful person, not just someone trying to get a sale. If someone leaves a comment on your posts, you can continue the conversation by replying and sharing more information.
Plus, anyone can LIKE your Facebook business page or share a Tweet. Once the content is shared, it is exposed in that person's feed, exposing you to a wider audience.
The next step is building on that relationship. This is where blogging and email marketing come into play. Driving social media traffic to your website allows you to continue the conversation. Fans can dive into the content on your blog that is interesting to them. From there, they can sign up for the free subscription you offer.
It takes multiple exposures to turn a stranger into a prospect and eventually a sale. Social media is the handshake that begins to build a relationship that builds trust that leads to a sale.
By seeing social media as the first step in a series of contacts with your business, you can nurture them into a fan and eventually a customer.
Start increasing your sales with social media today.
If you're not embracing social media as part of your overall marketing, now is the time. Social media can help you build your brand, increase traffic, grow your marketing list, and nurture leads.
These are proven strategies for achieving higher business income that are easy to implement and will transform your business results.
Are you new to social media, or do you find it overwhelming and confusing? Check out Social Blast: marketing for Entrepreneurs. It's a monthly group coaching program I've put together for those just starting out or wanting more advanced strategies to help with their social media efforts.
You must be logged in to post a comment.