Top 3 Ways to Start WhatsApp Marketing.

Two billion people around the world use WhatsApp to send and receive text messages and other content. It is ranked as the most used mobile messaging app in the world. Therefore, the service is increasingly interesting for marketing managers. But what potential does WhatsApp have when it comes to marketing?

Facebook has turned WhatsApp into a revenue-generating channel through its WhatsApp for Business API. In short, API stands for "Application Programming Interface" and it is a means for different applications to communicate with each other. For example, when you call an Uber, the Uber app uses the Google Maps API to find and connect with nearby drivers.

The WhatsApp for Business API charges business accounts for responses that are sent within 24 hours of receiving the message. For this reason, it's important to consider the size of your customer base when deciding whether to add WhatsApp to your marketing strategy.

1. WhatsApp Business.

WhatsApp Business separates your messages from those of your company. It looks more or less the same as the conventional application, but with more professional touches. In the settings tab, you can find sections like statistics and company settings, where you can analyze data and choose what type of company it is. WhatsApp Business also verifies certain companies so that people know whom they are communicating with.

The app allows brands to talk to customers, improve their customer service, and launch personalized promotions. The app is available on the iOS Store and Google Play.

2. WhatsApp Ads.

While brands can't currently advertise directly on WhatsApp, businesses can link their Facebook and WhatsApp Business accounts, which means brands can send Instagram users or Facebook ads to WhatsApp with a "send message" CTA.

Facebook integration: connect directly with your audience.

WhatsApp Ads has been integrated into Facebook Advertising so that businesses can create ads directly from Facebook Ad Manager.

In addition, WhatsApp stores the information of its users through Facebook. If a user "likes" a brand on Facebook, the brand can contact them directly by sending them a message via WhatsApp. It may sound strange, but it's also a very effective way for businesses to communicate with potential customers.

3. WhatsApp newsletters.

Newsletters have the advantage of retaining long-term customers and building loyalty. They inform recipients of promotions, news, and discounts.

The difference between a classic email newsletter and a WhatsApp newsletter is that the latter is sent through the messaging application. This way, it won't get buried in the recipient's inbox. Instead, it will appear in the same place as the user's personal WhatsApp messages. This is a way to make your client feel personally treated and develop a long-term relationship.

WhatsApp Newsletter: how users can subscribe in 6 steps

· Users enter their mobile numbers in a form.

· The seller's WhatsApp phone number is displayed.

· Users add the seller's number to their contacts.

· An activation message about the subscription is sent to the merchant.

· The company then uses WhatsApp to contact the customer.

· Unsubscribing from the WhatsApp newsletter is done by sending a specific message (e.g. "Stop").

WhatsApp Marketing: Which companies will benefit?

Businesses with a younger target audience can benefit from WhatsApp marketing as it allows for a personalized approach to mobile users. This can be a cost-effective way to ensure long-term customer loyalty and increase sales.