The initial layer of content, the part that positions YOU as an expert, should go into the pertinent issues and feasible solutions that should be considered.
1. Establishing a connection
When people read your article, they should receive the impression that you genuinely "understand it." You won't come across as a total stranger only looking to make a sale if you use a voice of authority to provide reliable information and expert guidance.
Genuinely caring about your visitors' concerns as you take them through a solution can go a long way toward establishing crucial rapport. You want to come across as open, truthful, and real.
Getting consumers to go on to the next piece of content in your three-layer content marketing approach should be an automatic response after that connection has been created.
Now comes the numerous forms of products' components, which will eventually build up suitable options that they may be looking for.
This layer of material lays out the numerous alternatives and types, if you will, of solutions that are accessible, as well as the benefits and drawbacks of each.
While your content is still a little reserved in that it doesn't indicate which product to use, it does (or should) address the desire for acceptable pathways for appropriate results. The visitor should have enough faith in the facts to feel like they've made significant progress toward a solution.
2. Content Layers Connectivity
You can begin to see how the various layers of content are forming a fascinating ecosystem to follow. The paragraph above would be part of your content marketing strategy's second layer. Is it the primary device? Finally, you link to the third and final tier of content. Linking one to the other in the order described above is a crucial aspect of this technique.
Now it's time to move on to the third layer of your content marketing plan, which reveals all options while being vague about which one to choose.
You'll now require a comparison page. The correct term for this page is the "competitor" comparison page. A comparison page is used in a unique method by me. Comparison sites can be built so that they disparage or point out flaws in rivals' products or services. This practice is not just shady but also unethical.
3. Competitor Comparison Page
Our three-layer content marketing plan will eventually direct the visitor to this page, and the page itself does not have to criticize any competitor's site products or services.
Three or four of your best ClickBank products with affiliate links are needed for this comparison page. These things or services should be relevant to fixing the visitor's problem that you are promoting. Allow them to choose a product from your comparisons that they want to try.
It's safe to assume that if a prospect has made it this far through your three-layer material, you've earned their trust.
Your product may not be purchased by everyone who makes it to the comparison page. The truth is, these people are far more qualified for "targeted traffic" than everybody else who signs up for your content marketing strategy. You must now employ an email marketing program to keep them up to date on news and forthcoming offers while being entirely relevant to why they signed up.
Set up your three-layer content marketing plan correctly, and all you have to do now is drive visitors. Works great with ClickBank or any other type of sales promotion.
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