Top 3 Facebook campaigns necessary for every online business

Do you and your company get lost in daily tasks and instead of from the “program” of creation do you work from the “program” of survival?

Look forward to every order you receive from all the effort put into something in a Facebook post, Instagram post, email message, blog writing, video recording, and more.

A few drops from everywhere, but it evaporates even faster, and you don’t know how, what, and why sales are happening or not.

You know that Facebook ads can increase your sales, but you don’t know what to advertise at all, how to reach your target audience, and where to generate money.

I fully understand you and I am writing today’s record for you. Namely,

I often find myself in meetings whose common point is the question:

"What should I advertise, how should I start my campaign?".

And below I want to provide you with answers to these common and frustrating questions.

See…

Every serious business MUST simply invest in advertising, as this is the only way to ensure constant website traffic, controlled sales, and growth.

Probably you are one of the serious companies that want to grow and increase sales?

Before I move on to the 3 Facebook campaigns that every business should have and to the strategy of gaining new customers and maximizing the value of existing ones, let’s clarify something.

Facebook ads will not increase your sales if:

You have a product/service that no one wants to buy
Your online offer is not presented correctly
Your buying process is not logically and meaningfully structured
Your website is not user-friendly, mobile-friendly
You don’t have a sales funnel in place (read: structured, thoughtful user paths that lead a complete stranger to a happy customer)

3 Facebook campaigns that every business should have.

# 1 “CONNECTOR” campaign

Campaigns that build trust, attitude, AND YOUR EMAIL LIST!

These are ads for your free content that positions you as an expert who creates a sense of credibility.

If only others would see how exceptional we are, if they tasted the fruits of our labor, then they would sign a lifetime contract with us, right?

Joke aside.

In fact, most people don’t know you exist. And until they see you, they don’t interest you.

Even after they see you, you will have to prove that you are worth their attention and money.

Blog

A blog is a great tool you can use for content marketing, your presentation, and positioning as an expert in your field.

Records should be practical, problem-oriented, in the form of “how-to” content, or storytelling. The content should educate, inspire, entertain, narrate, raise awareness of something, offer a solution.

Video

Video is currently the most popular content, both in terms of interactivity with the audience as well as in terms of organic reach on social media.

The most important thing is 5 seconds of your video, so address and convince viewers at the very beginning with a bold statement, a big promise, a burning issue, a provocative question.

Something that will stop the user’s quick Fb fingers and hold his attention.

Free gifts

I always emphasize that in addition to advertising, it is crucial to building a database of quality email contacts. This is called 'lead generation' in marketing jargon.

Likes are the property of Facebook, whether you like it or not.

Facebook decides who to show the post to, for how long, and whether it's worth showing to your followers. Advertising space on Facebook and other platforms are irritating, and your email list has the greatest and most profitable sales potential.

# 2 “SEEDER” campaign

Monetizing / selling through Facebook ads is the most important part.

In the first campaign, the goal was to create awareness, gain trust and build an email database.

In these campaigns, the main call to action is sales.

Selling your wonderful products or services.

Much depends on what you are selling, but we usually tackle the following:

a) For fashion, beauty, practical and everyday products, we create as many creative, tutorials and ad formats as possible, where we sell the product directly. We help ourselves with a new super functionality called “dynamic creative”.

b) In the case of service, more complex companies, which have the central product of a higher price range, we do fragmentation into smaller parts.

# 3 NURSING Campaign

It’s getting hot here and it’s at this point that you have the most chance to improve your sales results.

The focus of this campaign is to convince existing website visitors, the purchase process to complete the purchase (so we address all those who have reached a certain stage of the purchase process but have not completed the purchase) or to persuade existing customers, customers to buy again to buy more what else, etc.