Top 21 Ways to Make More Sales Online ( Part 4)

If you're trying to make money online, sooner or later you'll have to deal with it: conversion. This intimidating topic - is how to get more buyers from the same amount of traffic.

The only reason the conversion is intimidating is that there are a lot of places where you can get lost. Most of them are not so difficult to solve, but any of the thousand small problems can prevent you from getting the conversion you should have.

I don't have a hundred tips for you today, but I have only 21 to get you started.

Here are 21 fixes - some small, some big - to make more sales online.

Do you use the word "Buy now" on the shopping cart button? Try "Add to cart", "Join us" or a similar form. Focusing on the "buy" aspect of words has been shown to reduce the response.
Allow your prospect to imagine buying. Talk about rubbing salt in my wounds - d'oh! Describe the life you will live now as a customer. For a delicious example, visit the J. Peterman website. Few have ever done better.
Remedies sell much better than prevention. If your product is largely preventative, find the "healing" elements and place them in front and in the center. Solve the problems that people already have, rather than prevent the problems they might have one day.
If your funny ad doesn't convert, try playing it live. Humor is by nature unpredictable. It can work fantastically well, or it can ruin your conversion. If you don't realize what else is wrong, it could be the culprit.
Are you the king of undervaluation? The Sultan of subtlety? Move on. At least in your sales copy.
How is PS? (You have a PS, don't you?) It's convincing? Usually, you want to repeat the most interesting benefit, the warranty, the emergency item, or all three.
Cut all long paragraphs into shorter ones. Make sure there are enough subtitles so that you have at least one on the screen. If the copy seems daunting to read, it is not read.
Increase font size.
Include a "meal". No, this is not a hamburger and french fries - it's the message that your offer is not for everyone. (In other words, you are threatening to "take away" the great offer for those who don't deserve it.) When you're confident enough to tell people, "Please don't order this product unless you meet [enter qualification here]," Show that you are not desperate to sell. This is almost universally appealing.
Do you place this offer in front of cold prospects? What if you put a variant in front of people who have already bought something from you? Your own existing customer base is the best marketplace you will ever have. Make sure you send them attractive offers on a regular basis
If they don't buy your main offer, try sending them to a "down sale". This is a lower-priced product that gives the prospect a second chance to get something from you. Remember, even a very small purchase gives you the buyer in the market later. Building a buyer list is one of the wisest things you can do for your business.
What is your product or service that makes people feel better about themselves? In the end, it all comes down to this.
Is there an "elephant in the living room?" In other words, is there a major objection that you didn't address because you just don't want to think about it? You have to deal with all the awkward truths. Don't assume that if you don't discuss it, your potential won't happen.
How are you doing? Do you have the resources to answer the following questions? Remember, questions are often disguised objections. Outlook questions can give you great discussion points for your sales letter. You may want to get help in the form of a friendly or temporary VA to help you with email during a large launch.
Is there a number in your title? It probably should exist.
Similarly, did you quantify your benefits? In other words, you translated "time saved" into "three whole weeks saved - a long time to go on a life-changing vacation - every year." Put a number on the results you can create for your customers.
It's weird, but "doodles" and other handwritten elements can increase the response - even on the web. There are hundreds of handwritten fonts available that can be converted to visual elements with Photoshop or simple logo design software.
Social media is not just about talking, it's about listening. What are your potential customers complaining about on Twitter, Facebook, LinkedIn, forums, and in blog comments? What problems could you solve for them? What language do they use to describe their complaints?
Did you answer all their questions? Did you address all their objections? I know you're worried that the copy will take too long if you approach every point. He won't.
Were you so "original" or "creative" that you lost people? Remember the words of the legendary publicist Leo Burnett: "If you absolutely insist on being different just for the sake of being different, you can always go down to breakfast with a sock in your mouth."
Can you offer a free trial?