Top 21 Ways to Make More Sales Online ( Part 2)

If you're trying to make money online, sooner or later you'll have to deal with it: conversion. This intimidating topic - is how to get more buyers from the same amount of traffic.

The only reason the conversion is intimidating is that there are a lot of places where you can get lost. Most of them are not so difficult to solve, but any of the thousand small problems can prevent you from getting the conversion you should have.

I don't have a hundred tips for you today, but I have only 21 to get you started.

Here are 21 fixes - some small, some big - to make more sales online.

Is your message confusing? A nine-year-old girl should be able to read the sales copy and figure out why she should buy your product.
Can you link your copy in one way? This is especially effective for web copywriting and short-term product launches, as you can be absolutely current. Remember that there is nothing older than yesterday's Macarena.
Similarly, can you link your copy to something that many people are really worried about? This could be something in the news (an oil spill, climate change, economic turmoil) or something related to a particular time in your prospect's life (a midlife crisis, anxieties about young children, worries about retirement).
Try a little flattery. One of the first lines of all sales came from American Express: "Honestly, the American Express card is not for everyone." The reader immediately receives a small ego boost, assuming the card is for special people like him.
Is there an urgent and urgent reason to act today? If potential people do not have a reason to act immediately, unfortunately, they have a bad habit of postponing the purchase forever.
Do you see a single reader when writing? Don't write to an audience - write for a perfect client you want to convince. Your tone and voice will automatically become more reliable, and you'll find it easier to find the perfect details to bring your point of view.
Tell the reader why you are making this offer. In editorial jargon, this is "the reason why" and it almost always stimulates the response.
Can you get approval from someone your customer's respect? Celebrity recommendations are always valuable, but you can also find "quasi-stars" in your niche who have as much influence as a national figure.
Can you give a demonstration of the product or service? If there's nothing that can be demonstrated in the video, try telling a compelling story about how your offer solved a thorny issue for one of your customers.
How often do you use the word "you?" Can it be solved?
How often do you use the word "We?" Can it be removed? ("I" actually works better than "us", which tends to appear corporate and cold.)
Stay awake until tonight and watch some commercials. Keep a pen and paper handy. Write down every sales technique you see. In the morning, translate at least three of them into your own market. (Remember, you can change the tone and level of sophistication to suit your buyers.)
Have you become a leader in your market?
s there an "elephant in the living room?" In other words, is there a major objection that you didn't address because you just don't want to think about it? You have to deal with all the awkward truths. Don't assume that if you don't discuss it, your potential won't happen.
How are you doing? Do you have the resources to answer the following questions? Remember, questions are often disguised objections. Outlook questions can give you great discussion points for your sales letter. You may want to get help in the form of a friendly or temporary VA to help you with email during a large launch.
Is there a number in your title? It probably should exist.
Similarly, did you quantify your benefits? In other words, you translated "time saved" into "three whole weeks saved - a long time to go on a life-changing vacation - every year." Put a number on the results you can create for your customers.
It's weird, but "doodles" and other handwritten elements can increase the response - even on the web. There are hundreds of handwritten fonts available that can be converted to visual elements with Photoshop or simple logo design software.
Does your title make the reader want to read the first line of the copy?
Does the first line make the reader want to read the second line of copy?
Does the second line make the reader want to read the third line?