Top 21 Ways to Make More Sales Online (Part 1)

If you're trying to make money online, sooner or later you'll have to deal with it: conversion. This intimidating topic - is how to get more buyers from the same amount of traffic.

The only reason the conversion is intimidating is that there are a lot of places where you can get lost. Most of them are not so difficult to solve, but any of the thousand small problems can prevent you from getting the conversion you should have.

I don't have a hundred tips for you today, but I have only 21 to get you started.

Keep the most important sales items "above the page" (in other words, on the first screen, without scrolling, when readers go to your page). This usually means a compelling title, a great opening paragraph, and possibly a great photo of the product (to create a certain desire) or a photo of you (to build trust and relationships). Eye-tracking studies suggest that your most important image should be at the top left of the page.
Check the path of the double reader. Do your title and subtitles tell an interesting story if you read them without the rest of the copy?
How is your guarantee? Could you state it more confidently? Does your warranty eliminate customer risk?
Do you take PayPal? PayPal has its problems, but it's also "funny money" for many customers. They will spend free on PayPal when they think twice about withdrawing a credit card.
Did you ask for the sale boldly and forcefully? Is there a clever ear that you can edit?
What is the experience of using your product or service? Could you make this more vivid with a testimonial video or a wonderful case study?
Is there any reason why your prospect might feel stupid for buying from you? Are they afraid they'll kick in later? Will their friends, spouse, or coworkers get into trouble with this purchase? Fix this.
Do you use standard design conventions? The links should be underlined. Navigation (if you have it on your sales page) should be immediately understandable.
Do you have testimonials? Do you have effective testimonials?
Does the prospect know everything they need to know to make this purchase? What questions might he have in mind? How can you educate him to make him more confident in his buying decision?
Does the shopping cart link work? (Don't laugh. Go test each link on your shopping cart page. And try to test them once or twice a day as long as the shopping cart is open - even if it's 365 days a day. year.)
Is your marketing boring? Remember the great mantra of Paul Newman: “Always take things seriously. Never take yourself too seriously. "If your marketing puts customers to sleep, they can't do their job.
Social media is not just about talking, it's about listening. What are your potential customers complaining about on Twitter, Facebook, LinkedIn, in forums, and blog comments? What problems could you solve for them? What language do they use to describe their complaints?
Did you answer all their questions? Did you address all their objections? I know you're worried that the copy will take too long if you approach every point. He won't.
Were you so "original" or "creative" that you lost people? Remember the words of the legendary publicist Leo Burnett: "If you absolutely insist on being different just for the sake of being different, you can always go down to breakfast with a sock in your mouth."
Can you offer a free trial?
Can you split the cost into multiple payments?
Can you offer an appetizing free bonus, which the customer can keep regardless of whether or not they keep the main product? Incredibly useful content works perfectly for this.
Does your title give the customer an advantage or an advantage?
How can you make your ad too valuable to throw away? How can you improve your reader's life just by reading your sales letter? Think of special reports, white papers, and other content marketing stands.
Did you appeal to the greed of the reader? Not very nice, but one of the most effective ways to stimulate the response. (The nice way to do this is to "make sure you value your prospect").