Top 21 Ways to Make More Sales Online

If you're trying to make money online, sooner or later you'll have to deal with it: conversion. This intimidating topic - is how to get more buyers from the same amount of traffic.

The only reason the conversion is intimidating is that there are a lot of places where you can get lost. Most of them are not so difficult to solve, but any of the thousand small problems can prevent you from getting the conversion you should have.

I don't have a hundred tips for you today, but I have only 21 to get you started.

Here are 21 fixes - some small, some big - to make more sales online.

Does your product or service solve a human-related problem? How do you know? If your basic offer does not appeal to your prospect, you are submerged before you begin. Make sure you sell something that people want.
Announce your potential to buy from a human being. Keep your language personal, friendly, and (for most markets) informal. Sounds like a person, not a pitching machine.
Tell us a story about how you solved this problem for yourself before you started selling it to others. Let the readers put themselves in your place. Let the prospect feel, "Wow, that person looks a lot like me."
Fix typos, make sure the links work and avoid grammar mistakes that make you look bad. Make sure you know what you're doing.
Test two titles. When you find a winner, scroll to a new title. Keep removing the second best. Google Ads is a fast and effective way to do this.
Try testing an "ugly" version of your sales copy. Boring fonts, not too big look, no beautiful colors. Strangely, sometimes a bare-bones presentation works better. Don't just run badly without testing it, because it doesn't always win.
Instead of sending direct traffic to a sales page, first, go through a six- or seven-message autoresponder. Give them enough information to build their trust and let them know that you are the best resource.
Strengthen your call to action. Make sure you tell your readers exactly what to do next.
Make sure you describe the product or service in detail. If it's physical, give the size and some great photos. If it's digital, tell them how many hours of audio to include, and how many pages are in PDF. Don't assume that your potential already knows the details - say it all.
Do you get traffic from advertising or guest posting? Make sure your landing page is linked to the traffic source. If you're running a pay-per-click campaign for 'Empty Rats', make sure the words 'Empty Rats' are in your landing page title.
Master Editor Drayton Bird tells us that every business offer should meet one or more of these 9 human needs: make money, save money, save time and effort, do something good for your family, feel safe, impress other people, gain pleasure, improve, or belong to a group. And, of course, there is the obvious # 10 - make yourself irresistibly fit with the romantic partner of your choice. I think Drayton is too gentlemanly to include him, but this is the most powerful driver I've ever eaten and breathed.
Now that you have identified your basic human need, how can this be expressed in a title based on emotions?
Did you translate your features into benefits? I bet you still have some benefits to explain. Remember, features are what makes your product or service work. Benefits are what your prospect gets from it.
Put the photo on the sales page. Human beings are connected to faces. If potential people can see you, it's easier for them to trust you.
If you have a dog, use a picture of yourself with the dog instead. There is something about a dog that reduces almost everyone's defenses.
You can only try to use a photo of the dog. Believe it or not, sometimes it works.
Simplify your language. Use something like the Flesch-Kincaid readability scale to make sure you keep your wording clean and simple. (Please note that simple writing is not stupid writing.)
No matter how emotional your call is, justify it logically. Give people the facts and figures they need to be able to justify their purchase on their own. Even the most frivolous pleasure-based purchase (say, a pair of Jimmy Choo shoes) can be justified with logical benefits (superior workmanship, rare materials, giving the user an increase in confidence).
What kind of tasty bonus could you offer? Peanut butter is good; Jelly peanut butter is great. Find jelly for your peanut butter, the bonus that makes your product even better.
Do you send your message to the right people? A list of people who really want what you offer and who are willing and able to buy?
Listen to the questions you receive. What are people still unclear about? What worries them about your offer? Even if you outsource your email and/or support, it's a good idea to read a random selection of customer messages on a regular basis.