Volkswagen's plans to bring a golf-equivalent car to the American market have stalled as a German company is considering allowing rival Daimler Chrysler, BCX, to replace the car and sell it under the Dodge label. VW retailers are naturally not happy with the move, but there is more to risk than meets the eye. Will the Polo still appear? If not, why not?
The world of automotive marketing has changed dramatically in the past generation. Gone are the brands set behind national borders and local brands. Instead, cars are sold with the same label but actually manufactured by another manufacturer. Globalism has arrived, and car manufacturers have openly embraced these changes.
The Volkswagen Polo is likely to enter the American market as a model that can fit well under VW’s Golf in its American line. Many manufacturers are modifying their vehicle lines to allow small cars to become new entry-level vehicles into their companies. Here are some examples of recently introduced cars that will soon find their way into traffic jams:
Chevrolet: Korean car manufacturer Daewoo, a subsidiary of GM, offers the Chevrolet AVO. This ground car is located directly under Cobalt.
Honda: After 35 years, the Civic will no longer be a model for Honda entry level. The smallest car, the Jazz, will be imported in about a year.
Mercedes: Yes, even a luxury car manufacturer like Mercedes is considering bringing one or two lines of cars smaller than the current Mercedes “baby” line, C Class cars.
BMW: Ditto of another German luxury machine.
Dodge: With the Neon replacement Caliber coming out soon, Dodge is still looking to offer a car smaller than the Caliber of their fleet. With Mitsubishi's DCX relationship disrupted, the Japanese carmaker is no longer trusted to supply The Chrysler Group's standard entry-level cars.
Get into Volkswagen.
Yes, the most unexpected supplier of DCX is Volkswagen, a strong rival of the DCX Mercedes unit in Europe. However, VW has its own requirements - a small van - and the Chrysler Group will allow VW to market a brand-new version of their small van in the US. In exchange for a small van, Dodge will now market the Polo four-passenger car with a 1.2L power that should see the city's gas mileage of about 35 MPG and a mile of more than 50 MPG highway.
The current Polo is marketed in Europe as hatchbacks with three or five doors, which is not a popular body style in the U.S. VW. may send a specially designed sedan to ensure interest in this model in the U.S. market.
Although VW seems to be committed to the special program with DCX, the Polo can still be sold here as Volkswagen. By keeping the hatchback style of cars with VW logo only, the Polo may be available to VW dealers. Include 1.9L turbo diesel and fuel mileage will go up over 60 miles per liter. No wonder, VW dealers are upset to see this car imported!please review and publish my article at is soon is posit. Please review and publish my article at is soon is posit,
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