Top 20 Great Topic Ideas for Content Writing

Well-written content will drive visitors to your site and attract new traffic from search engines. The ultimate goal would be for people to think your content is so good that they want to share it with others on your website, in your newsletter, on Facebook, and on other social media platforms.

The goal is to engage with people, providing useful information on a topic, all in one place; it’s not about posting repetitive keywords and endless nonsense. Creating great content requires creative thinking and commitment.

Business lessons. Talk about the lessons you've learned specifically for your industry.

Useful tools. Review the tools you use in your life and business, and explain how those tools are used, create a video or promote an internal tool and explain its benefits.

Insightful lists. Almost everyone loves a helpful list, with topics like "Top 5 Reasons To..." etc. Hey, watch out, you're reading one now!

Common problems. Reflect on common industry obstacles people face or questions customers or other people ask. Providing helpful answers to typical questions can be a goldmine of opportunities to write content that your target audience will love.

Industry News. Provide industry opinion pieces that you know will interest others. For example, if you're in the property management business, you can comment on mortgage rates as they happen.

Practical tutorials. Another area that people love is “how to” content. You could write about a five-step procedure that demonstrates to readers how to complete a useful task, or you could conduct an expert interview and write about their insights.

Company culture and values. What it's like to be part of your team and how your values have helped build relationships between employees and companies.

Industry events. Are there upcoming events or conferences related to your business? Or can you write about what happened in the events after they happened?

Industry research. Talk about the research that is taking place in your industry. Predict how a new policy or technology will affect the future.

Promotional content. Host a contest and give away a new product, event tickets, or a free consultation. Provide updates on how the promotion is going and celebrate subsequent winners.

Seasonal variations. At special times of the year, like Christmas or Valentine's Day, talk about how it affects you and your business or what you do to celebrate.

Reuse existing content. Once topics are published, you can turn blog posts into videos, or you can take an old popular post and provide a modern update or revision after some time has passed.

Incoming search terms. Check your website's incoming search terms in Google Webmaster Tools and write more about the queries searchers enter on your site. In general, this is a safe bet because you know that your target audience is interested in these subject areas.

The best of or the most popular lists. Consumers love discovering the hottest items recommended by others as they are tried and tested. Highlight your best-selling products, top-rated services, or the best solution for a specific problem.

Annual summaries or forecasts. Summarize the year's achievements or review past trends and likely developments for the coming year.

Life tricks. People love to learn new ways to make their lives easier, offer insights on how your product or service can improve daily routine, reduce hassle, save money or waste less time.

Break myths. Engaging an audience by dispelling common myths associated with your industry or field of expertise is an easy topic builder. Think “6 things you didn't know…” or “You've been doing…wrong all your life”.

Provocative things. From time to time you may contemplate an idea that polarizes people. Do you have strong beliefs or opinions about things going on in your industry? As we all know, the media loves a bit of controversy, so this can also be a great way to amplify the coverage of your content.

Educational. Establish yourself as an authority and expert in your field or industry, write about what you know best, and provide advice and insider knowledge.

Thematic trend. Discussions on relevant topics that are currently trending create the potential for more sharing on social media.

Content writing tips for SEO

Work out your content idea, now it's time to get stuck in and write! Good content is written to sell a concept or idea to provoke the reader to want to take action. The action is expected to lead them to buy your product or service and share your work with others who also want to buy from you.

However, good content writing that works well is not as simple as writing everything you know, take a look at our top 5 content writing tips for SEO below.

Give him the title of the killer.

Headlines are what attract people so they want to know what you have to say. Research shows numbers are good, try things like "10 Ways...", "Top 5..." and "7 Best...” One thing to keep in mind with titles is length; Google recommends 50-60 characters if you don't want it to be cut off on search results pages.

Improve readability.

Think about formatting, making content easy for quick readers to find the part they're looking for. Use subheadings, bullet points, and numbered lists. Shorten sentences making them clear and concise and in an active voice. Divide long paragraphs with spaces between lines to make them easier to read.

Write for your audience.

The first thing to remember is to write for the reader. The content should be valuable and engage your readers, provide helpful advice, and answer one question: ask yourself "What's in it for them?"

Target multiple related keywords.

Google places a heavy emphasis on multiple related keywords. This includes phrases and sequences of different words that search engines may use when looking for information on a topic.

More time is better.

While babbling about nothing just to complete it won't help anyone, the consensus is that Google prefers longer content. We are talking about 2000+ words here, the time the reader spends on the page is used as an indicator that it provides more detailed, accurate, and useful information.