1) Direct site navigation
When a visitor arrives at your website via direct navigation from a link or other sources (e.g., social media), it is referred to as direct traffic. Getting traffic from sources like these can be beneficial because visitors come directly to your site and have most likely heard of you before they get there—good news if you’re trying to build brand awareness or increase conversion rates. But how do you encourage more traffic from these sources? Here are some ideas: #1: Create shareable content – If people love what you publish on your site, they’ll want to share it with their friends. Give them easy ways to share by including buttons in prominent places on every page that will allow readers to tweet, pin, email or post on Facebook without having to leave your site. You could also offer contests that require sharing for entrants to qualify.
2) Organic search results
This is a tough one because there are more than 200 factors that go into Google’s ranking algorithm. That being said, having relevant and fresh content is almost always going to give you an edge over competitors. If you can rank on page one of organic search results and get your link in front of people searching for a keyword or phrase related to your business’s niche, you’re likely to start generating targeted traffic quickly.
3) Facebook newsfeed ads
Facebook is still one of your best bets for getting eyeballs on your site—if you can target effectively. Facebook newsfeed ads are cost-effective and easy to run. These are great if you have a product or service with wide appeal. If that’s not you, or your business only appeals to a specific demographic that isn’t well-targeted on Facebook, there are other avenues. Check out our guide on how to make an effective ad that converts.
4) YouTube ads
Recently, Google started including YouTube ads in search results. This is a fantastic way to advertise your website or a specific piece of content, as videos usually rank higher than regular posts. These YouTube ads are also really cost-effective! You will have to go through an approval process with Google, but once approved, you can begin bidding on keywords. These ads can be set up so that they’re only shown at certain times of day and will appear in regular Google search results above or beside organic links.
5) E-mail marketing
Email marketing is one of the best ways to connect with and convert potential customers. By developing a robust email campaign, you can bring people back to your site and keep them engaged in your brand’s mission. Here are some tips on how to do just that!
6) Links from high authority sites
Any links from high-authority sites will bring a ton of traffic to your website. These websites include Forbes, Mashable, and HuffPost. You can reach out to influencers who have posted on these types of sites and ask them if they are willing to post a link back to you or your website.
7) Pinterest & Instagram group boards
A group board is an awesome way to share your work with others. You can make a Pinterest group board and link it to your Instagram account by copying and pasting a pin image onto an Instagram post. Using Pinterest as a marketing tool will help you find new clients or show off your skills to existing ones.
8) Snapchat / Vine posts
You’re in a crowded marketplace of competitors vying for your target audience’s attention. You need to do something unexpected, something unique. And you should leverage as many social media platforms as possible to get there. There are plenty of ways to stay on top of your online image and get noticed – so why not use them all? Posting videos on Vine or Snapchat can be especially impactful because they capture real-time events that people love reading about.
9) Guest blogging on popular sites
Guest blogging is a great way to increase traffic. Sites that get thousands of visitors a day—and are willing to share your content and link back to you—are incredibly powerful tools when it comes to getting more traffic. Ideally, you want popular sites with smaller audiences. That way your content will be seen by more people but won’t be drowned out by even more competitive (and less relevant) topics. Aim for at least a few thousand visitors per month from each site you guest post on.
10) Blogger outreach
The best place to start a blogger outreach campaign is by leveraging a list of relevant bloggers. So make sure you know who your audience is and create a list of bloggers that target that demographic. Then get in touch with them and ask if they’d be interested in reviewing your product or writing about a related topic. If you don’t have time to do blogger outreach yourself, hire someone on Fiverr to reach out to these influencers for you. Be sure to check their reviews before hiring anyone, so you can weed out any bad apples. Hiring an influencer can also cost less than you think—some will even work for free if they like your product. You could also try contacting bloggers through Twitter or Facebook—just make sure it’s clear why you’re reaching out to them (i.e., you want them to review your app). Whatever route you take, be genuine and remember those building relationships takes time.
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