As websites and e-commerce become more and more common, business owners and marketing managers realize that quality web copy is just as important as the impressive design. And with the ever-increasing importance of search engine optimization, the role of web copy has never been more critical.
But with such a new dimension, customers will still understand what to expect from the copyist of their website. The question that many people ask is, “How do I know if I will get what I pay for?”
Before engaging in a website copy for your next project, ask him or her if he or she can provide you with the following ten requirements…
1) Scheduled Quote
Most website copywriters will tell you that they only work for an hour. They will cite different needs, rapidly changing technology, greater motivation, risk of customer inefficiency, and a host of other reasons why they may not be able to provide a fixed rate. But do not be deceived. You have the right to know how much the work will cost you. If a website copier doesn't give you a specific rating, think twice ...
2) The Contract of Employment Will Be Terminated
Most important as the fixed rate is a signed contract. It cannot be drawn by a lawyer, but a written and signed letter outlining the tasks to be performed, and the cost of those activities is significant. If a website copyist is reluctant to provide a written, integrated quote that includes a limited number of keywords, you should ask yourself why.
3) Timeframe
Keep asking how long your work will last. If you have already tried to write your web copy, you will know how long it takes. Never make the mistake of thinking that work will be done in a day. Granted, a professional web copywriter will be very good at making your copy, but no matter who the author is, a quality product takes time. And in addition to the time spent writing, remember that you will need to review and provide feedback on everything they write. In most cases, it is the review process that takes a lot of time, so make sure you try to set aside some time, otherwise you will get yourself a bottle!
4) Attack Plan
Try to get some idea from the copyist of your website about how they plan to achieve your project. Don't be fooled into believing that you have to give dollars before they can come up with their own plan. You have the right to be comfortable in their path before you engage with their services. Will you get each draft per page, or one draft for the entire site? In what format will you get the finished product? How many recurring updates do they expect?
5) Samples
Most enthusiastic web service providers of all kinds call themselves writers these days. They provide writing as a professional service, but do not cooperate with professionals to complete the task. Always ask to see samples of their previous copy. Read it carefully and ask yourself, "Does this copy really benefit you?" Pretend you are the intended audience and ask "Does this copy answer the questions I need to answer before I buy?"
6) CV
Many copywrit websites will give you an idea of the highest quality of their business and the services they provide. Some even provide samples. But very few give a professional biography of their authors. If you are not happy with relying on their website as the only source of information, ask for a copy of their CV. What you want is a history of writing work, and better education as well.
7) Evidence
Perhaps the best indicator of a website copywriter competence is customer satisfaction. Do not be afraid to ask for customer testimony. A good website copyist will be proud of his or her testimony - he or she is proud, in fact, that he or she will be giving without you even asking. Look for evidence from companies you see and / or can verify. Anyone can get their grandmother to write a testimony. Others will write their own. If you really want to be sure, ask for contact details so you can drive the customer and hear it directly from the horse's mouth.
8) SEO Copy Skills
About 80% of all web traffic comes with search engines, so it is important that the copywriter of your website has proven information in a copy of SEO. Ask them about their usual way of copying SEO. Do they often do keyword analysis themselves? How do they know if they have used enough keywords in the right places? Can they show you the advanced site for which they wrote a copy? What steps do they take to avoid compromising on your keyword phrases? Will their copy of SEO change the text links in your pages? (You must!)
9) SEO Copy At No Additional Payment!
Never be fooled into paying extra with a copy of SEO. If you have already done your keyword analysis, and you know where you want your keyword phrases to be used, copying should not take longer than usual. I will repeat… Copy of SEO is not an extra thing - this is how a web copy should be written! Don't pay extra! The only things you should expect to pay extra for keyword analysis, adding HTML code for unmarked text links, providing site layout guidance, getting internal links to your site, etc. Copy SEO itself should not cost extra.
10) Online Media Writing Experience
Writing online medium is completely different from writing for print. Students have different needs and goals, and learning situations are very different. Make sure the copyist of your website knows how to deal with these differences. Ask them to recommend the maximum page length or number of words on each page. The correct answer should include some comment on the trade between scrolling problems and the need to calculate the top SEO keyword. Ask them if they prefer longer or shorter sentences (and hope to hear “shorter”). Ask them if they will insert multiple text links within the main copy, and if so, they will appear as normal links (
You must be logged in to post a comment.