In recent years, major social media sites have undergone many changes.
Facebook may still dominate, but TikTok is the fastest-growing of all social media platforms. Since its launch five years ago, this video-based platform currently ranks fifth among most monthly active users (MAU).
At the same time, Instagram has achieved impressive growth, ranking fourth in the MAU.
That means that for brands that want to reach an audience, the choice of social media platforms is growing and changing. And you should be aware of where your population may move.
Facebook used to be the place for all the hype, but now it is the favorite of the old user group. Generation Z and millennials have migrated to Instagram and check out this space on TikTok.

Top 10 Social Media Platforms Compared

		MAU	Revenue	Launched	Headquarters
1	Facebook	2.7 billion	$86 billion	2004	Menlo Park, CA
2	YouTube	2 billion	$19.8 billion	2005	San Bruno, California
3	Whatsapp	2 billion	$5 billion	2009	Menlo Park, California
4	Instagram	1.16 billion	$6.8 billion	2010	Menlo Park, CA
5	TikTok	689 million	$35 billion	2016	Culver City, CA
6	Snapchat	433 million	$911 million	2011	Los Angeles, CA
7	Reddit	430 million	$212.5 million	2005	San Francisco, CA
8	Pinterest	416 million	$1,693 million	2010	San Francisco, CA
9	Twitter	353 million	$3.72 billion	2006	San Francisco, CA
10	LinkedIn	310 million	$8.05 billion	2003	Mountain View, CA

1. Facebook:

Launched:2004

Monthly Active Users: 2.7 billion

Founders: Mark Zuckerberg, Eduardo Saverin, Andrew McCollum, Dustin Moskowitz, Chris Hughes

Revenues: $86 billion

Demographics, no matter what industry you are in, there is a space for you on Facebook.

2. Youtube

Launch: 2005

Headquarters: San Bruno, California

Monthly Active Users: 2.0 Billion

Revenue: $19.8 Billion (2020)

Founders: Jawed Karim, Steve Chen, Chad Hurley

YouTube is the platform Original video social networks dominate the market, with 2 billion monthly active users in second place. YouTube covers everything from beauty, gaming, education to DIY home improvement. That is the platform where most brands invest, and video is a growth medium for content marketing.

10 Tips for an Effective Youtube Channel

3. WhatsApp

launched: 2009
Headquarters: Menlo Park, California
Monthly active users: 2.0 billion
Revenue: 5 billion USD (2020) Estimated
Founders: Brian Acton, Jan Koum

WhatsApp is still a more popular Social messaging application. Compared with Facebook Messenger.

If you use WhatsApp for service and customer retention, you will find that the brand's perspective is massive on a platform that is underestimated. If you can hack WhatsApp, then you have a direct marketing channel for your audience.

4. Instagram

Headquarters: Menlo Park, California
Release time: 2010
Monthly active users: 1.16 billion
Founders: Kevin Systrom, Mike Krieger
Revenue: US$6.8 billion (2020)

Instagram is a product-based company. Basic companies, influential people, and coaches can thrive.

100+ Instagram Captions To Grow an Engaged Following

5. TikTok

Launch time: 2016
Headquarters: Culver City, California
Monthly active users: 689 million
Founders: Bytedance Co., Ltd., Zhang Yiming, Toutiao
Revenue: 35 billion USD (2020)
TikTok Is the leading destination for advertising mobile video short format"; the company’s mission is to inspire creativity and bring happiness.

6. Snapchat:

Headquarters: Los Angeles, California
Launch Time: 2011

Number of Monthly Active Users: 433 million 4
Founders: Evan Spiegel, Bobby Murphy, Daniel Smith, David Kravitz, Leo Noah Katz

Revenues: 911 million USD (2011 44,427)

7.Reddit

launched: 2005
Headquarters: San Francisco, California
Monthly Active Users: 430 million
Founders: Steve Huffman, Alexis Ohanian, Aaron Swartz
Revenue: 212.5 million USD (2020)

What Is Reddit Karma and How Do I Get It?

Reddit has unique content and community integration, with more than 150,000 communities dedicated to every imaginable topic.
In these Multiple market segments, each brand and company has its position: the key is to find market segments where potential customers are active and infiltrated.
But be careful,

Reddit is a fickle place and will not tolerate blatant self-promotion. Be careful when you start browsing because reviewers will quickly step in and may destroy a brand if your tone is wrong.

8. Pinterest

launched: 2010
Headquarters: San Francisco, California
Monthly active users: 416 million
Founders: Ben Silbermann, Paul Sciarra, Evan Sharp
Revenue: $1.693 million (2020)
The contents include pins related to fashion, food, decoration, wedding, sports, and DIY.

How to Download Videos from Pinterest.com? Three Ways to Catch HD Video from Pinterest (2021)

9. Twitter

Headquarters: San Francisco, California
Launch time: 2006
Monthly active users: 353 million
Founders: Jack Dorsey, Evan Williams, Biz Stone, Noah Glass
Revenue: 3.72 billion US dollars (2020)

444 and entertainment, Sports, politics, technology, or marketing, you can win a lot of participation on Twitter.

100+ Twitter Pictures | Download Free Images on Unsplash

10. Linked

Headquarters: Sunnyvale, California
Launch: 2003
Monthly active users: 310 million (estimated in 2019)
Founders: Reid Hoffman, Konstantin Guericke, Allen Blue, Jean-Luc Vaillant, Eric Ly

Revenue: $425 billion ( 425 billion U.S. dollars).

In its vast network of professionals, you will find more than 61 million users holding responsible positions on LinkedIn.

Top 10 Social media sites