TOP 10 REASONS WHY AMAZON SELLER ACCOUNTS GET SUSPENDED:
1) Inauthentic item:
This type of suspension usually affects sellers doing retail arbitrage. Now you can get an inauthentic suspension if you get customer complaints, mismatch the ASIN or the product has expired. You can also get banned if the product owner makes a complaint stating they had not given you permission to sell the item.
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2) Selling a prohibited item:
Certain items, such as CBD, are banned by Amazon and caught selling an item on the prohibited list will be suspended.
3) Negative Feedback:
Your account or product can be suspended if you receive too many negative ratings from customers who bought your product. The exact number that can trigger a suspension varies and some sellers have been known to receive a suspension for just a single negative rating.
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4) Opening a new account after been suspended:
If your seller account gets suspended and you try to open a new account, Amazon is not going to like that. It is against the Amazon policy to have a second account and you may receive a lifetime ban if you do so.
5) Rights owner notice complaints:
This happens when the owner of a product submits a complaint stating you are selling an item without their permission. When this happens, usually the item nut not your account gets removed from the Amazon marketplace.
6) Selling counterfeit products:
Counterfeits products are low- quality imitations of original brands and selling fake items will get the account suspended.
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7) Duplicate or related accounts:
This is the common reasons for seller account suspensions, meaning you have more than one seller account. There are the situations when these suspensions are trigged accidentally. For example, when an employee who logs into their own seller account and your account and your account from the same computer or IP address.
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8) Late shipment rate:
A late shipment rate of over 4% can trigger a suspension. This is usually in the form of your fulfilled by merchant capabilities deactivated. But keep in mind that your seller account can also be suspended.
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9) Used item sold as new:
This happens when your customers complain that you are selling used listed on the marketplace as new.
10) Item not as advertised or wrong product:
This occurs when customers complain that they have received the wrong product. And also if the number of units received does not match that on the listing.
So, those are the top ten reasons for account suspensions.
Amazon does give sellers the chance to submit an appeal and get their account back. To do so, you will need to determine the exact reason for your suspension and write a letter of appeal containing a detailed plan of action of Amazon.
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