1. TikTok
It’s no surprise that TikTok is one of the most downloaded apps of 2021. By April of last year, the app had amassed over 2 billion downloads overall globally. Initially this app was seen as a Gen Z space only, but it has experienced an influx of new users due to world-wide lockdown measures.
As more users are stuck at home and on their phones, they’re looking for new ways to entertain themselves. Social media users are already attracted to video, and when you combine that with TikTok’s intelligent algorithm, you create a nearly irresistible app for users.
2. Facebook
As the number one app in the entire world, it is no surprise that Facebook is one of the most popular apps of 2022. Facebook has been especially useful during this time when people wanted to connect and stay in touch.
3. Instagram
Rounding out the Facebook family is Instagram. This photo and video sharing app is one of the most popular apps among Gen Z and Millennials. Though this app likes to keep their stats under wraps, it's fair to assume that due to its popularity and unmoving status in the app stores, it has surely retained its popularity in 2021.
4. WhatsApp
Speaking of keeping in touch, a fair share of social media apps also experienced continued downloads in 2021. WhatsApp has approximately 2 billion users globally.
5. Telegram
Another popular messaging app is Telegram, a free app with about 500 million active monthly users ,which can be used to send photos, videos, and different types of documents in addition to regular messages.
Telegram supports mentions, hashtags, and has cross platform availability, making it convenient for businesses and large organizations. It also makes it possible to create groups of up to 200,000 and to create both private and public channels, which you can invite your customers to join. This provides a variety of marketing opportunities as you can share images and information about new products or services, provide links to landing pages, create a chatbot to answer customer queries, etc.
6. Moj
A number of Chinese apps, such as TikTok are banned in India so others have been created to fill the void. Moj is a great example of this It allows users to make short videos of up to 15 seconds and add various effects to personalize them. Its simple user interface makes it easy for people to interact through comments, likes, shares, and so on.
This app is relatively new, making its debuted in July 2020 and quickly racking up millions of viewers. It has over 80 million active monthly users who spend an average of 34 minutes on the app every day.
7. Zoom
This app, along with a few video conferencing apps, was definitely one of the most successful apps of the past year. In April 2020, Zoom reported over 300 million daily participants and the app featured 38 million downloads in January 2021 alone.
This boom is directly linked to the COVID-19 crisis. As many users across the globe had to continue working from home, they used Zoom as their video-conferencing app of choice. Zoom allows users to conduct video calls for business or for keeping in touch with loved ones.
8. Snapchat
Snapchat has been downloaded well over 200 million times and is especially popular with a young demographic of people 34 and under, particularly in the United States.
9. Messenger
Like WhatsApp and Facebook itself, Facebook Messenger is another heavy hitter and consistent favorite in the app store. Unlike WhatsApp, Messenger is very popular in the United States and is expected to reach 2.4 billion users in 2021.
10. MX TakaTak
Like Moj, MX TakaTak is another video sharing app from India that lets you can create your own videos, see what's trending at a given time, and search for videos on topics that interest you.
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