TOP 10 INGENIOUS MARKETING STRATEGIES EXECUTED.
A marketing strategy is a business's game plan for reaching prospective consumers and turning them into customers of their products or services. Marketing strategies should revolve around a company's value proposition. The ultimate goal of a marketing strategy is to achieve and communicate a sustainable competitive advantage over rival companies.
A clear marketing strategy should revolve around the company's value proposition, which communicates to consumers what it stands for, how it operates, and why it deserves their business. This provides marketing teams with a template that should inform their initiatives across all its products and services.
Marketing strategies should ideally have longer lifespans than individual marketing plans because they contain value propositions and other critical elements of a company's brand, which generally hold constant over the long haul. In other words, marketing strategies cover big-picture messaging, while marketing plans delineate the logistical details of specific campaigns. Sales become easy if you can create hype in the market.
10. Dove's "you are more beautiful than you think" Campaign (2013).
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The problem is that we're so bombarded by unattainable beauty standards – in magazines, TV, adverts, and social media – that we undervalue the true beauty in ourselves. More than half of women globally agree that they're their own worst critics when it comes to how they look.
Our perception of ourselves is far less favorable than it should be. And since we know that feeling beautiful is the first step to living happier, more confident lives, we decided to do something about it. That something was a daring new beauty experiment: Real Beauty Sketches. We asked women to describe themselves to FBI trained forensic artist Gil Zamora (from behind a mysterious curtain), who drew their portrait based on their description.
What has stayed with me is the women's emotional reactions when they viewed the composite sketches hung side by side. I think many of these brave women realized that they had a distorted self-perception that had affected parts of their lives in significant ways.
We want the film to continue to inspire every one of the 80% of women who feel anxious about how they look to reconsider their view of their beauty and remember: you're more beautiful than you think. It could be as easy as seeing ourselves through a stranger's eyes.
9. Pizza Hut's "Hot dot "Campaign(2010).
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Pizzas delivered to the customer was just got hotter! Pizza Hut Delivery (Ph.D.), the delivery brand of Pizza Hut, has unveiled its new ad campaign, highlighting its unique concept that symbolizes the brand's promise of serving hot pizzas!! Thus the customer will now check if your favorite Ph.D. pizzas are hot without even opening the box.
Look for the Hot Dot on the delivery box; if the Dot reads Hot, your Pizza is Hot, else you get it for Free!! The unique Hot Dot sticker is heat sensitive and reads "HOT" when the pizza in the box is hot. If the Dot's not "Hot," the pizza is free!
Not just the TVC, but even the strategy behind taking it to the target group is unique. The creative ad will first premiere on the official Facebook Fan Page for Pizza Hut Delivery fans before going on-air across the nation.
Speaking about the Campaign, Dhruv Kaul, Business Head, Pizza Hut Delivery, said, "Pizza Hut Delivery stands for hot and tasty pizzas. To back our promise– if the Dot is not HOT – we will give you your order for free! Keeping in line with our young and digitally savvy customers, we decided to premiere the ad online on our Facebook page before taking it to a wider audience through television. The on-air Campaign will launch at the end of August."
8. Burger King's "Burn that ad" Campaign(2019).
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Burger King Uses Augmented Reality To "Burn That Ad" Digitally. Burger King encourages fans to 'burn' its rivals in digital platforms, thanks to a new mobile app feature that sets competitor billboards to flames.
The Burn That Ad uses augmented reality to entice the Burger King app users in Brazil by burning up the competitor's ads to anyone who points their smartphone towards them, following it with a BK advert. It's fun, daring, and creative! When the flames burn away, the person is left with a screen that tells them they've received a free Whopper to be savored at the nearest Burger King restaurant.
Augmented reality is a fascinating tool. And when combined with a bit of pyrotechnics, it is even better. With 'Burn That Ad,' we hacked the competition by leveraging our most significant advantage, which is fire. The BK app promo was created exclusively for Brazil to promote BK Express, a digital tech tool allowing customers to pre-order and avoid lines. The strategy allows Burger King to turn the media investments of its main rival (including conventional media such as billboards, magazine ads, discount coupons, and others) into advertisements of their own.
Ariel Grunkraut, Burger King's Marketing, and Sales Director, also commented that technology to provide the best customer experience is one of our primary investment targets in 2019. To create the BK Express experience, our exclusive payment technology via mobile phone available all around Brazil, we offer some fun interaction in augmented reality for our brand's lovers through the app. And those using the service also get a free Whopper.
7. UAE government's Double Moon campaign in Dubai city (2021).
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The 'Double Moon' media campaign, organized ahead of Hope Probe's arrival to Mars, has won the Outdoor Silver Lion at France's prestigious Cannes Lions International Festival of Creativity.
The Double Moon campaign was aimed to spark people's imagination and curiosity about life on Mars and provide a better understanding of the mission. The high-tech projection was part of an extensive media campaign carried out by the UAE Government Media Office under the slogan "Arabs to Mars" to celebrate the Emirates Mars Mission, the Arab world's first interplanetary exploration.
Spectators were stunned in February to see two moons in the UAE sky, particularly in the Al Qudra region. This was part of a creative campaign to celebrate the long-anticipated arrival of the UAE's orbiter, Al Amal, to Mars. Mars' twin moons Phobos and Deimos - that were 'seen' in the skies of Dubai - were the result of new technology that used a 40-meter screen and two 100-meter cranes to create the illusion of these two moons. . Organised by the UAE Government Media Office, the Campaign was widely shared on social media by astonished onlookers.
The nationwide Campaign saw a series of creative and ambitious activations, including the Martian Ink passport stamps for visitors arriving in Dubai and baby astronaut suits for newborns on February 9, 2021, the day the Hope Probe arrived on Mars.
6. Red bull's "London trash can" campaign(1994).
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The Red Bull's Garbage Marketing Strategy. In 1994, Red Bull was planning to launch their energy drink in London, UK. Many suggested they go for billboards & radios. But they wanted to do the innovative product launch. Red Bull started hiring marketers & they came up with a Garbage Marketing Strategy. They crushed thousands of Red Bull's empty cans. And then placed it intelligently in the whole city at night time. The next day, when people woke up-They saw Red Bull's empty can on many places such as footpaths, stations, colleges. This made people feel like Red Bull is a high-demand drink, and they should drink it. This boosted the revenue of Red Bull by a high value.
Consumers assumed that Red Bull was famous for a reason, which steadily began to influence purchasing decisions. Nowadays? Red Bull has a 43% global market share* of the energy drinks sector, making it by far the most popular out of its competitors.
5. Mercedes "The invisible car" Campaign(2012).
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Mercedes-Benz draws attention to its innovative F-Cell car, a hybrid model boasting zero gas emissions .this Fuel cell car can run with both Electricity and Hydrogen gas. This new Merc can turn invisible! Well, almost. It's quite an example of science and marketing coming together to catch your eye by, ironically, not letting you see the product.
The Daily Mail reported that the researchers at Mercedes Benz created the illusion that their new zero-emissions F-Cell Mercedes Benz is not even there at all.
his Campaign amazingly succeeds at making an actual car invisible, thanks to a very innovative process composed of a camera and Led stunt mounted on the entire left side of the vehicle, perfectly reflecting the scene behind the car
In this clever publicity stunt, Mercedes wanted to emphasize that its fuel cell vehicle has no emissions, making it virtually invisible to the environment.
This was achieved by placing a mat of LEDs across one side of the vehicle, which received a live signal from a video-shooting digital SLR camera on the other side of the car. The result was stunning.
4. Coca-Cola's "Valentine's bus stop" Campaign(2014).
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Ben Gordon connects strangers at a bus stop on Valentine's Day. As a Valentine's Day event, people waiting at distant bus stops were invited to interact and flirt with one another via substantial interactive screens. Emboldened by the safety of distance and the security of speaking via a screen, the idea was to help people break through their inhibitions.
They shot for a single day in the dead-center of Barcelona in two bus stops simultaneously, a mile apart.
On that screen printed as "If you like someone who is miles away tell, Them so." That was good because the people started their conversation and interacted nice and as time went by, the bus arrived, and they wanted to travel by stopping the interaction with some sadness.
But Cola made a twist: both bus stops were near, and the same bus connects two visits. After seeing the person with Whom they interacted, a new relationship bloomed between them and the Cola. These all beautiful events were captured by Cola's hidden camera and released on social media, which goes viral and reaches cola brands everywhere.
3. Apple's "Shot on iPhone 6" Campaign (2015).
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To promote the iPhone 6, Apple has scoured the internet for memorable pictures taken by iPhone 6 users. After looking through tens of thousands of photos, 57 pieces have been selected and featured on their World Gallery. This is just the beginning, as the Campaign is expected to showcase pictures from 77 photographers in 70 cities and 24 countries in print media, billboards, and transit posters.
"Shot on iPhone 6" places the capabilities of the iSight camera in focus, the details of which are available here. User-generated content is being utilized more and more, and Apple is a prime example of how effective it can be, especially when referencing the accessibility of quality. this made the apple users more enthusiastic, and they started taking photographs in front of those giant billboards with a "shot on iPhone 6" sentence. They shared those photos in social media which goes viral in most countries.
Despite going to the designing firms of big advertising companies to capture marvelous and stunning photographs, they used the excellent pictures of their users taken with their iPhone 6. By this, Apple got many user-generated contents and reinforced their attachment to the company and its users.
2. The Real Christmas Miracle Of WestJet's Airline(2013).
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It's Christmas Miracle produced by WestJet, Canada's second-largest airline in 2013. on that day, WestJet differently used Kia's machine to scan passengers' boarding passes. After scanning completed In, Santa Claus appears on life-size screens at boarding gates in Toronto and Hamilton, Ontario, and asks actual passengers what they want for Christmas. At the same time, WestJet employees take notes behind the scenes.
Once the planes take off, the employees go on a mad dash of shopping, wrapping, and labeling those very gifts for the passengers. When the planes land in Calgary a few hours later, the donations make a grand entrance on the baggage carousel - from socks and underwear to a big-screen TV - amid laughter, shouts of "No way!" and even a few tears.
It's the airline, though, that may have received the most significant Christmas surprise. Richard Bartram, WestJet's vice president of communications and community relations, told me that the company had expected perhaps 800,000 views from the video. But in the few short days since Christmas Miracle went live, it had topped 13 million views, been seen in more than 200 countries, and made the news in the U.K., Australia, Japan, Poland, and Malaysia. "We're pretty thrilled," he said, with typically Canadian understatement.
This strategy increased their booking by 77%, and their revenue increased to 80%.eventhough this is a heart-touching Christmas gift for passengers, this attracted more people to this airline.
1. Tesla roadster with SpaceX's Falcon Heavy rocket to space(2018).
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Tesla created the world's best car commercial without spending time on advertising.
SpaceX is Elon Musk's space exploration company. On Tuesday, SpaceX launched its most giant rocket to date, Falcon Heavy, into space with a 2008 Tesla Roadster as its payload. The launch was designed to show how the company could transport cargo for clients and, eventually, carry people and supplies to colonize Mars.
But Musk's inclusion of a Roadster in the rocket was not a coincidence. While Musk claimed that he was using the Roadster because it would be less "boring" than traditional test payloads, there was more to the decision than that. Musk and SpaceX posted several carefully arranged photos of the Roadster, which implied that the car, and Tesla by extension, were symbols of human ambition and technological progress. The images also brought more media coverage to the Falcon Heavy launch, including automotive publications that might not have covered it otherwise.
But the real payoff came once the rocket reached space and viewers of SpaceX's live stream were treated to stunning views of Earth as the Roadster traveled toward Mars.
"It looks so ridiculous and impossible," Musk told reporters in a press conference after the launch. "You can tell it's real because it looks so fake, honestly." The Livestream delivered on the hype and sent its message loud and clear: Elon Musk thinks more significantly than any other American businessman. While Tesla has become notorious for dealing with significant production delays each time it launches a new vehicle, the Livestream reminded viewers of its role in shifting the auto industry's narrative toward a future of electric, self-driving cars. This Campaign gave promotions for both Tesla and SpaceX.
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