1. Conor McGregor
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Sport: MixedMartialArts
Total Earning: $180M
McGregor's loss to Dustin Poirier in January 2021 was only his third UFC fight since 2016, but he remains mixed martial arts' biggest star. He banked an estimated $22 million for the Poirier fight and more than $30 million for his previous fight, a knockout of Donald "Cowboy" Cerrone. McGregor founded Irish whiskey distiller Proper No. Twelve in 2018, and the brand is now available in eight countries, including the U.S. He sold his majority stake in Proper No. Twelve to Proximo Spirits for $150 million in April 2021.
2. Lionel Messi
3. Cristiano Ronaldo
4. Dak Prescott
Prescott signed a four-year, $160 million contract extension with the Cowboys in March 2021 that came with a $66 million signing bonus. His $107.5 million in total earnings for the 12 months through April 2021 sets a record for NFL players. In May 2021, the star quarterback announced an investment in Texas's four Walk-On casual dining restaurants.
5. LeBron James
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Sport: Basketball
Total Earning: $96.5M
Four-time NBA MVP LeBron James joined the Los Angeles Lakers in 2018 with a four-year, $153 million contract. He has the NBA's top endorsement portfolio and his own production company (SpringHill Entertainment) and media company (Uninterrupted). James teamed up with Cindy Crawford, Arnold Schwarzenegger, and Lindsey Vonn in 2018 to launch Ladder, a health and wellness company. The LeBron James Family Foundation opened its first elementary school in 2018 and planned to spend $41 million to send kids to college.
6. Neymar
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Sport: Soccer
Total Earning: $95M
In May 2021, Neymar signed a contract extension that ties him to Paris Saint-Germain until summer 2025. His new contract is packed with performance bonuses, including a massive bump if PSG wins the Champions League. His transfer from Barcelona to PSG stands as the most expensive globally at $263 million, which the French club paid in full ahead of his signing. In 2020, Neymar announced an early exit from his contract with Nike's Jordan Brand and signed with Puma. In 2021, Epic Games announced that Neymar, an avid video gamer, would join the cast of "Fortnite" with an in-game skin.
7. Roger Federer
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Sport: Tennis
Total Earning: $90M
Federer has a sponsor portfolio that is unmatched in the sports world. In 2020, that made him the world's highest-paid athlete for the first time. The biggest prize in his stable is Japanese apparel brand Uniqlo, which locked him up in 2018 under a ten-year, $300 million deal. Federer has won $130 million in prize money in his career, but the total is dwarfed by his off-court earnings from appearances and endorsements. The tennis legend's biggest payday yet may come from his stake in Swiss athletic apparel company On, reportedly eyeing an autumn 2021 IPO.
8. Lewis Hamilton
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Sport: AutoRacing
Total Earning: $82M
Lewis Hamilton won the Formula 1 title in 2020, equaling Michael Schumacher's record of seven championships. In February 2021, he signed a one-year contract extension to remain with Mercedes' F1 team. Hamilton is the most marketable driver in the sport. The fashion-conscious driver started working with Tommy Hilfiger in 2018.
9. Tom Brady
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Sport: Football
Total Earning: $76M
After shocking the football world by leaving the Patriots for the Buccaneers in 2020, Brady promptly won his seventh Super Bowl. In March 2021, he signed a contract extension with Tampa Bay. Brady has focused on his TB12 lifestyle brand in recent years. He is also launching Autograph, an NFT company. In 2020, he launched 199 Productions, a nod to the number of his selection in the 2000 NFL draft, to develop documentaries, films, and TV shows.
10. Kevin Durant
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Sport: Football
Total Earning: $75M
After three years with the Golden State Warriors, Durant joined the Brooklyn Nets in 2019 under a four-year, $164 million contract. Durant was sidelined for the 2019-20 season after an Achilles injury in the 2019 NBA finals. He returned with an All-Star performance in 2020-21. The 11-time All-Star banks over $40 million from sponsors, but he's also invested in more than 40 companies, including Postmates and Acorns. Durant was a producer on "Two Distant Strangers," which took home the Oscar for best live-action short film in 2021.
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